MANILA, PHILIPPINES — GroupM started off the year with exciting news as Crisela Magpayo-Cervantes returns to the group, this time as Chief Executive Officer for GroupM in the Philippines, effective February 2025.
Crisela is no stranger to the network with her extensive history with GroupM and WPP. In fact, she spent nearly a decade leading Mindshare in Indonesia, and serving as Director of Mindshare’s Digital Practice before that – making this her third time with the group. In addition, she also began her advertising career in the Philippines as an account director at Ogilvy.
Her most recent role was at Globe Telecom as Vice President, Head of Media and Marketing Communications, for three and a half years. Here, she strengthened and furthered Globe Telecom’s marketing communications to showcase its commitment to driving innovative digital solutions.
In a statement, GroupM shared, “Crisela’s leadership has always been marked by a spirit of innovation and an unwavering commitment to talent development and continuous learning. After an impactful three and a half years in her previous role at Globe Telecom, with new capabilities in digital and creative we’re confident that she will continue her incredible track record of pursuing excellence and pushing boundaries in marketing at GroupM.”
On her new role, Crisela told adobo Magazine, “I’m incredibly excited and honored to be leading GroupM in the Philippines, a team of diverse talent with market leading data-driven capabilities. I believe there are many ways we can uniquely unlock advantages for clients today. We’re here to help clients discover what those are in a way that best suits their business.”
Crisela Magpayo-Cervantes’ appointment as CEO of GroupM in the Philippines will be effective in February 2025.
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