NEW YORK, USA — Brooklyn-based bicoastal digital agency Fictive Kin, known for over 15 years of work in product innovation, design, and brand storytelling, is stepping into a transformative new era with a reimagined leadership structure. The agency is charting an exciting course toward the future of solutions-driven creativity with its appointment of Gillian Rode as CEO.
With a proven track record as a seasoned industry leader and former Global Managing Director at ueno, Rode is bringing a wealth of experience in scaling creative processes and driving strategic growth to Fictive Kin. In her day-to-day role as Fictive Kin CEO, Rode will lead growth strategy, develop client relationships, and oversee the business development process. “I’m hands-on with key client interactions, actively supporting projects to maintain strong client service standards,” she explains. “On the operational side, I focus on strategic planning, budgeting, and aligning our portfolio with our company vision. This includes evolving our services and exploring new opportunities, especially as we integrate advancements like AI into our offerings.”
Cameron Koczon, Founder and CCO of Fictive Kin believes that Rode’s leadership on the business side and the ideal team split of designers and engineers will steer the ship and push Fictive Kin into the upper echelon of sought-after digital agencies. In regards to its model and ethos, he says, “It’s this nice balance of design and engineering. So we’re about half design, half engineers, so the things that we can design, we can execute on it, and that plays nicely across things like motion and stuff like that. Lastly, I think we’re very good at a specific type of product work, which is zero-to-one.”
Koczon adds, “Safely midwifing a product from the minds of our clients into the world is a true specialty of ours. As always, we focus on outcomes, which for founders means not just designing and building a great product, but achieving product-market fit. We’ve developed a detailed playbook for how to do this in a way that helps our founders solve big problems, create desired customer behavior, and raise their next rounds of funding. When it comes to product, the journey to product fit is always changing, so it requires a low ego, a devotion to craft, a customer-centricity, and a process of continuous improvement throughout the company.”
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