Bananabro transforms the food coma into an experience with the Banana Leaf Blankie

KUALA LUMPUR, MALAYSIA – What started as an April Fools’ gag is now a real-life comfort item for all banana leaf rice fans. The tradition of indulging in a heavy rice meal followed by a midday snooze just got a upgrade, courtesy of BananaBro and Fishermen Integrated.

Originally launched as a social media prank, the Banana Leaf Blankie gained new life when BananaBro brought it into reality. The response was electrifying:

• 1.3 million views
• 11,000+ interactions and more

Fans flooded the comments section proclaiming they were “daun” (leaf) for the cozy creation. The campaign resonated with audiences far and wide, tapping into the universal experience of post-meal drowsiness with a distinctively Malaysian twist. Adding to the buzz, prominent personalities and publications—including Two Time Malaysian Olympic medalist Pandelela Rinong, Ling Yien, Joshua Michael (@joshmadj), WeirdKaya and KL Foodie —all shared the Blankie on their platforms, further amplifying the excitement around this delightfully quirky innovation.

The buzz hit a high point with an on-ground activation at BananaBro’s newest outlet in One Utama. Fans who dined at the restaurant were invited to participate in a contest to win the coveted Banana Leaf Blankie. The result? A spirited, interactive experience that culminated in lucky winners napping in style.

“After enjoying our signature banana leaf rice, Malaysians often feel that irresistible wave of drowsiness,” said Aaron Gan, CEO. “Instead of fighting it, we decided to lean into it. The Banana Leaf Blankie captures the fun-loving, laid-back spirit of our diners—and the overwhelming response we received shows we’re all on the same page.”

Mark Darren Lee, Co-founder of Fishermen added, “This campaign perfectly shows how tapping into a genuine local insight—the post-meal food coma—can spark conversations that go beyond social media, engaging with Malaysians in a fun, relatable way.”

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