SINGAPORE – W Communications, the much-accoladed independent communications and public relations agency that unites brands with culture to deliver commercial success, announces the appointment of Robin Chang as General Manager of its Asia-Pacific operations. Chang joined W Communications in January and will report to Warren Johnson, founder and Chief Executive Officer of the global agency.
“Robin is an exceptional talent. We are thrilled to have secured his leadership,” said Warren Johnson, Founder and CEO of W Communications. “This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services”.
“His experience in driving cross market Asia campaigns will be an invaluable asset in meeting our clients’ growing cross border needs. This is the next stage in our already very impressive Asia success story.”
Chang brings with him 17 years of exceptional experience in public relations and integrated communications, with a proven track record spanning both the Consumer & Lifestyle and Corporate sectors. Throughout his career, he has held influential regional leadership roles, based in Singapore, but operating effective campaigns across Asia. His strategic foresight and leadership were pivotal in driving growth at PRecious Communications and Allison Worldwide, solidifying his reputation as a transformative PR force in Asia.
He has delivered highly regarded Asia wide consumer integrated, crisis and reputation management programmes via content, earned, paid, social & digital influencer campaigns. “I am honoured to be joining the W Communications family. I was hugely impressed by W’s ambitions in Asia. Working together, we will strengthen our global reach and foster deeper integration across Asia,” said Chang.
Apart from reporting to Johnson, Chang will collaborate closely with W’s Chairman, Tim Sutton, former award-winning head of Weber Shandwick’s Asia-Pac network between 2007-15, as well as W’s leadership teams across W Communications’ global offices in London, New York, the Middle East and the Nordics.
W Communications Asia has made a series of strategic hires throughout 2024, strengthening its corporate and consumer teams with advanced integrated communications and social media expertise. The agency’s Corporate division has celebrated significant new client acquisitions partnering with industry leaders such as LHN Group, Affinidi, Global TechSolutions, VP Bank, Deliveroo and more.
Meanwhile, the Consumer & Lifestyle team has bolstered its portfolio with prestigious new wins and retained partnerships, including Hilton Group, PS.Gourmet, Suntec City, Tinder APAC, and more, cementing its position as a powerhouse in the market.
Globally, W Communications has elevated its service offerings to encompass paid and earned influencer campaigns and strategic celebrity product placements through Franses Global Talent London. The renowned global talent agency specialises in connecting leading brands and causes with an extensive network of international celebrities, next-generation talents, and influencers, driving meaningful business impact on a local and global scales.
W Communications has further expanded its capabilities with the launch of WXP, an in-house initiative providing comprehensive event conception and execution. This offering is designed to deliver exceptional brand experiences that leave a lasting impact.
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