Quantcast
Channel: adobo Magazine Online
Viewing all articles
Browse latest Browse all 1429

Uber Eats and Cher turn back time in latest Get Almost, Almost Anything campaign

$
0
0

SYDNEY, AUSTRALIA — Uber Eats is dialing up the nostalgia – and the humor – with the latest installment of its Get Almost, Almost Anything campaign, created in collaboration with Special and Essence Mediacom.

This time, the global delivery platform enlists none other than the legendary Cher, who finds herself reminiscing about the 1980s as she hums along to one of her most iconic hits. Longing for her golden era, she turns to Uber Eats to order a time machine – but things don’t quite go as planned. Instead of the neon-lit, big-haired heyday she expected, she’s hurled centuries back to a time when glamour was nonexistent, and life was, well…a little too rustic for a pop icon.

“I get approached to do commercials all the time – but the creativity and hilarity that Uber Eats presented appealed to me right away. I am really proud of the final product. I sincerely hope Uber will get me back my boots,” said Cher

Cher’s unexpected time-travel misadventure unfolds across a series of social films, spotlighting both the challenges of 17th-century living and the sheer variety of modern-day items available on Uber Eats. From retail and groceries to alcohol and convenience items, the campaign reinforces the platform’s promise to deliver almost, almost anything.

“There’s not a single syllable in showbiz that projects more starpower than Cher. We reached for the stars and found a way to bring one of her most nostalgic songs and some of Cher’s most iconic outfits from her enduring career into our latest campaign. This is a high watermark for our Get Almost, Almost Anything series. Cher’s performance reminds audiences that while Uber Eats can get you thyme delivered, we can’t turn back time – and as it turns out that’s probably a good thing,” said Uber Eats Brand Lead ANZ, Channa Goonasekara. 

“Uber Eats is on a mission to bring people thyme and to save them time, I can think of no better ambassador than Cher. Given her timeless appeal it is our hope that this campaign will resonate instantly and remind Australians of the host of everyday items you can get delivered with Uber Eats,” said Uber Head of Marketing, Nicole Bardsley.   

James Sexton, Creative Director at Special added, “This platform continues to evolve and provide heaps of opportunities. Who would have thought three years ago that we’d be sending pop icon Cher back to the dark ages.”  

“Cher is the epitome of glamour, and the 1680s, well it’s anything but. Throwing them together felt wrong, but so very right,” said Creative Director, Special, Harry Neville-Towle

A teaser launched during the premiere episode of Married at First Sight, complemented by a series of audio ads and social spots rolling out across various platforms. 

Almost Anything Campaign insert

Previously fronted by Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander and most recently Andy Murray, ‘Get almost, almost anything’ is a self-deprecating admission that there are some things Uber Eats don’t deliver – demonstrated through the chaos that would ensue if some people’s desires were, in fact, available on the app. 

The ‘Get almost, almost anything’ campaign platform has been exported globally to New Zealand, Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka and Portugal. 

CREDITS

Uber Eats 
Senior Director of Marketing, International: Lucinda Barlow 
Senior Director of Marketing, APAC: Andy Morley 
Head of Marketing, ANZ: Nicole Bardsley 
Brand Lead, ANZ: Channa Goonasekara 
Brand Marketing Manager: Rebecca Macciolli 
Brand Marketing Associate: Holly Dover 
Global Executive Creative Director: Danielle Hawley 
Creative Director, APAC: Adam Ledbury 
Associate Creative Director: Yessy Downs 
Director Communications, ANZ: Peta Fitzgerald 
Head of Delivery Communications, ANZ: Nick Vindin 
Media Lead, ANZ: Rob Maddison 
Strategy Lead, APAC: Josh Pickstone 
Sr. Marketing Manager, NZ: Olivia Sykes 
Talent and Legal: Cameron Loughlin, Jessica Shao 

Special 
Partners/CEO: Lindsey Evans & Cade Heyde 
Partners/CCO: Julian Schreiber & Tom Martin 
Creative Directors: James Sexton & Harry Neville-Towle 
Lead Creatives: Hannah McCowatt & Laura Grimshaw 
Managing Director: Lauren Portelli 
Team Leads: Rachel McEwen, Laura Little 
Business Director: Claire Emery 
Business Manager: Oscar Kennedy 
Head of Strategy: Celia Garforth 
Strategy Director: JJ Bender 
Head Of Film Production: Sevda Cemo 
Executive Producer: Wendy Gillies, Paul Johnston 
Integrated Producer: Will Sealey 
Head Of Stills: Nick Lilley 
Stills Producer: Danielle Senecky 
Head Of Design: Adam Shear 
Designer: Maggie Webster, Cameron Morris 
Finished Artist: Jen Bailey, John Rivera 

Exit Films / Smuggler Films 
Director: Mark Molloy 
Cinematographer: Robert Elswit 
Executive Producer: Leah Churchill-Brown 
Producer: Alexandra Taussig 
Producer: Luigi Rossi 
1st AD: Peter Kohn 
Casting Director: Jodi Sonnenberg 

Chee Productions 
Executive Producer: Tamiko Wafer 
Executive Producer: Matt Chee 
Photographer: Christopher Tovo 
Digital Operator: Jake Lowe 
Retouching: Cream Studios 

The Editors 
Editors: Stewart Reeves 
Managing Director: Nicoletta Rousianos 
Executive Producer: Rita Gagliardi 
Lead Flame Artist: Eugene Richards 
Colourist: Fergus Rotherham 

Rumble Studios 
Lead Sound Designer: Tone Aston 
Sound Designer: Daniel William 
Sound Executive Producer: Michael Gie 
BTS Press: Tony Gardiner ACS 

Media Agency: EssenceMediacom 

Retail Agency: Hatched 

The post Uber Eats and Cher turn back time in latest Get Almost, Almost Anything campaign appeared first on adobo Magazine Online.


Viewing all articles
Browse latest Browse all 1429

Trending Articles