MANILA, PHILIPPINES – AirAsia Philippines embarks on an exciting journey with its first-ever brand licensing partnership with global luggage brand American Tourister. This collaboration—powered by Abc. (AirAsia brand co.), the brand management and IP development arm of Capital A, redefines the way travelers move, blending function with bold style statements.
More than just a collaboration, this partnership champions a new era of stylish, accessible, and adventure-ready gear. Designed for modern explorers, the FunSeeker Collection offers an exciting fusion of AirAsia’s vibrant personality and American Tourister’s signature durability—allowing travelers to roam with confidence while making a statement.
“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal – a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travelers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetizing the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.” Capital A CEO Tony Fernandes said.
Designed with the millennial and Gen Z adventurer in mind, the FunSeeker Collection embodies the thrill of exploration. Featuring AirAsia’s signature bold red hues and travel-inspired details such as luggage straps reminiscent of the airline’s iconic seatbelts – the collection makes a compelling style statement while embracing the essence of seamless and stylish travel.
“We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit. ” said Ricky Isla, CEO of AirAsia Philippines.
The FunSeeker Collection lineup includes crossbody bags priced at ₱6,250.00, cabin-size spinner luggage (55CM) priced at ₱20,550.00, and medium-size spinner luggage (68CM) priced at ₱22,550.00.
Travel enthusiasts in the Philippines can now purchase the collection online through the American Tourister Philippines website, Shopee Mall, and LazMall. For those who prefer a hands-on experience, the products are also available in physical stores, including SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.
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