CANNES, FRANCE – Cannes Lions reveals Jimmy Smith, Chairman, CEO, and Chief Creative Officer of Amusement Park Entertainment, USA, as the Jury President for the Entertainment Lions for Sport at the Cannes Lions 2025.
Jimmy is a visionary leader with a remarkable career blending creativity and sport to inspire audiences worldwide. A One Club For Creativity board member and 2024 Advertising Club of NY ICON, Jimmy’s work has been recognized globally for its fresh advertising approaches.
As the founder of Amusement Park Entertainment, Jimmy has pioneered groundbreaking content, including Heaven Sent – a Guinness World Record live event – and the NFT sitcom pilot Da Dogg Gone Gym featuring Snoop Dogg. His Emmy-nominated work (Gatorade Replay), hit music collaborations (e.g., Dame D.O.L.L.A.’s “Bigger Than Us”), and iconic video games (e.g., EA Sports NBA Street 2) highlight his ability to connect brands with fan culture.
Jimmy brings unparalleled expertise and a proven track record in blending creativity and sport to inspire audiences worldwide. His leadership will shape the direction of the Entertainment Lions for Sport, which celebrates creativity that taps into fan culture and leverages the power of sports and esports in connecting people to brands.
Cannes Lions is now open for Awards submissions until 10 April 2025. The 72nd edition of the Festival takes place from June 16 to 20 in Cannes, France. Further information on the Awards, including entry kits, pass options, as well as the breadth of initiatives, funded opportunities and academies on offer, can be found at www.canneslions.com.
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