MANILA, PHILIPPINES — Home Credit Philippines (HCPH), the country’s leading consumer finance provider, clinches a Silver Anvil win at the 60th Anvil Awards. Recognized under the Public Relations Tools Category (Special Events), the company’s press event, Unlocking a New Decade of Credit Opportunities for Filipinos, stood out for its strategic storytelling and impactful execution.
The award highlights Home Credit’s unwavering mission to bridge financial opportunities for Filipino families through accessible and innovative credit solutions. Held on May 13, 2024, the press event was more than a corporate milestone—it was a testament to Home Credit’s decade-long journey in transforming consumer finance in the Philippines.
Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families. “This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”
With over 100 journalists and digital content creators in attendance, Unlocking a New Decade of Credit Opportunities for Filipinos generated media traction across print, digital, and broadcast channels. Through dynamic discussions and immersive brand exhibits, the press event amplified Home Credit’s vision of making essential and high-value items such as electronics, home appliances, and mobile device – attainable for Filipinos through its signature 0% interest installment plans.
The press event underscored Home Credit’s influence on consumer behavior, particularly through its Summer Campaign, which saw over 1,000 air-conditioning units sold daily under 0% installment financing. Additionally, the company played a pivotal role in making premium gadgets more accessible – financing 12.5 million mobile phones in 2023 alone, amounting to ₱30 billion in sales, with ₱6 billion coming from iPhones.
Beyond traditional financing, Home Credit showcased its digital marketplace, Shoppingmall.ph, which connects customers to over 500 merchants offering 50,000+ deals. This platform expands accessibility and convenience, reinforcing Home Credit’s commitment to inclusive financial services.
“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”
This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.
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