SINGAPORE CITY, SINGAPORE – McCann Worldgroup Singapore introduces “Phone Shui,” a new guide in decluttering messy phone app layouts, just in time for the Lunar New Year.
McCann’s answer to the new generational problem of neatly organizing one’s smartphone app layout is a satirical but thought-provoking take on the centuries-old wisdom of feng shui.
Phone Shui‘s take on mindfulness and tranquility encourages digital users to be more intentional with their digital habits. It’s not just about decluttering the home screen — but about creating harmony in one’s digital life – a light-hearted way to feel more assured and balanced for the year ahead.
With personalized recommendations based on the user’s Chinese zodiac sign, Phone Shui introduces which lucky colors and numbers one has to keep in mind for the rest of the year. It offers optimal app placements for users to align their goals to attract better career, romance, finance, and health outcomes.
Phone Shui taps into the zeitgeist, offering a new way to connect with mindfulness while embracing humor.
“As a Gen Z, the digital space can get overwhelming. Phone Shui is about welcoming luck and a sense of winning every time you unlock your screen, giving you a fun way to create balance and intention in today’s hyper-digital world”, McCann Worldgroup Singapore Art Director Seth Low said.
Check out these Phone Shui recommendations here.
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