BRUSSELS, BELGIUM – When U.S. president Donald Trump unilaterally rebranded the Gulf of Mexico as the Gulf of America, Surfrider Foundation Europe, in collaboration with creative agency .becoming, turned this move into a rallying cry for ocean conservation. Enter Make The Ocean Great Again—a campaign that flips the script on political absurdity and highlights the urgent need to protect our waters.
If politicians can rename bodies of water to suit their own agenda, why not reclaim these spaces for the greater good? With this initiative, Surfrider Foundation Europe has reimagined European waters on Google My Maps, assigning names that tell a deeper story in environmental responsibility.
The Atlantic Ocean is reborn as the North Atlantic Right Whale Oasis, the Balearic Islands Beaches become the Free from Harmful UV Filters Coast, and other coastal sites across Europe receive names that champion a vision of clean, thriving marine ecosystems.
This symbolic act serves as more than just a creative statement—it’s a call to action. Our oceans, rivers, and coastlines are not political trophies; they are shared, life-sustaining resources that demand our respect and protection.
Surfrider Foundation Europe invites the public to contribute by sharing the campaign video and the map on their social media platforms: @surfriderfrance and @surfridereurope.
“Our oceans, rivers, and coastlines deserve better than an arbitrary rebranding. Instead of politically annexing them, it is time to give them the names they truly deserve—names that remind humanity of its duty to respect and protect them,” says Alexandre Decroix-Drouillard, Creative Director at .becoming.
Credits:
Advertiser: Surfrider Foundation Europe
Strategic. Planners: Camille Pottier, Chloé Chiche-Paolozzi
Creative Director: Alexandre Decroix-Drouillard
Associate Creative Director: Jean-Philippe Barray
Art Directors: Nathalie Langelier, Théo Damange
Copywriter: Emma Bernardi
Motion Design, AI Art: Julien Poncet, Théo Damange
Sound Production and Voice-over: Sol.air x Capitaine Plouf
Brand Managers : Sarah Castagnet, Mariana Roudaut
Paris Agency Managers: Alexandre Wajemus, Vickie Manchette
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