RIYADH, SAUDI ARABIA — Come Back Stronger is a bold testament to innovation by Volvo as it returns to the region. It is powered by LION, the creative powerhouse of Fast Ventures and Electromin, Petromin’s e-mobility arm. Together, they’ve seamlessly woven cutting-edge technology with compelling storytelling, setting a new benchmark in automotive branding.
Hussein M. Dajani, Petromin’s Chief Marketing Officer commented “Volvo’s return to the region deserved more than just another campaign, it needed a statement,” said Dajani. “By harnessing AI, we have transformed the way stories are told, delivering a film that is both visually stunning and executed with remarkable agility. This is what the future of marketing looks like, a perfect balance between vision, technology, and creativity. I am incredibly proud of what we have achieved with LION, whose expertise brought this idea to life in record time.”
Osama Siddiq, LION’s Founder and Executive Creative Director, sees this as a turning point. “With AI, we’ve shifted gears in how brands tell stories,” said Siddiq. “It’s faster, sharper, and lets us explore ideas that were once out of reach. This is where creativity meets tomorrow.”
The magic lies in the process. LION’s AI-driven approach condensed production timelines from months to weeks, unlocking unprecedented creative possibilities while maintaining razor-sharp precision. Electromin played a pivotal role, aligning the project with Saudi Arabia’s progressive mobility landscape and sustainability goals.
This film does more than mark Volvo’s comeback. It mirrors Saudi Arabia’s own drive toward innovation and resilience.
Credits
Electromin
Hussein M. Dajani: Group Chief Marketing and Customer Centricity Officer, Petromin
Mark Notkin: Chief Innovation Officer, Electromin
Khalid Al-Saggaf: National Sales Manager, Electromin
Volvo
Chantelle Roddan: Consumer Experience, Volvo Car Importers EMEA
John Duggan: Regional Business Manager, Volvo Car Importers EMEA
LION Creative
Azeem Afzal: Chief Executive Officer, LION
Osama Siddiq: Executive Creative Director, LION
Momina Khan: AI Art Director, LION
Ali Asif: Creative Lead, LION
Shaden Alsalamh: Arabic Copywriter, LION
Alaa Almaaliki: Account Executive, LION
Platformance – Media
Waseem Afzal: Chief Executive Officer, Platformance
Amjad Puliyali: General Manager, Platformance KSA
Sima Sukkar: Senior Executive, Platformance
PR Arabia – PR & Influencers
Khaled Karanouh: Business Development Manager, PR Arabia
Sally Hajjan: Account Manager, PR Arabia
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