MUMBAI, INDIA — Social Panga, a leading integrated creative and digital agency has appointed Soumabha Nandi as Executive Vice President – Creative Strategy & Growth. A strategic move in line with the agency’s ambitious expansion plans, this appointment reinforces Social Panga’s commitment to pushing creative boundaries and delivering high-impact marketing solutions.
In his new role, Soumabha will spearhead Social Panga’s creative vision, elevating strategic storytelling to craft compelling brand narratives. Tasked with driving business growth and fostering a culture of collaboration, he will champion innovative methodologies to redefine the agency’s creative approach. With a passion for mentorship, Nandi will also nurture the next generation of creative talent, transforming bold ideas into tangible results.
Bringing over 13 years of expertise in brand transformation, Nandi has worked with a wide range of local and international clients, including Flipkart, Disney+ Hotstar, Max Fashion, Aurelia, W For Woman, Aldo, Birkenstock, Lucknow Super Giants, Zee5, Hero Group, Reliance Group, Star Network, Patanjali, PhonePe, Razorpay, McDonald’s, and Domino’s. His deep understanding of the intersection between creativity, effectiveness, and business impact makes him a formidable addition to Social Panga’s leadership team.
Commenting on the appointment, Himanshu Arora, Co-Founder of Social Panga, said, “We are delighted to welcome Som to Social Panga. His deep expertise in creative strategy and his ability to drive business impact align perfectly with our vision. As we continue to push creative boundaries and deliver measurable results for brands, his leadership will be instrumental in shaping the agency’s next growth phase.”
“At Social Panga, we think that strategy and creativity go hand in hand, and Som is a perfect example of this. His ability to combine creative ideas with data-driven insights will not only improve our client relationships but also inspire our team to achieve truly exceptional results”, added Gaurav Arora, Co-Founder of Social Panga.
Soumabha Nandi, EVP – Creative Strategy & Growth, on his appointment said, “A couple of things about Social Panga really resonated with me, the focus on people above everything else, and the commitment to seeking the new and the undone. This is such an interesting time, a transformative one to be here. With new technologies, evolving solutions, and expanding markets, it’s exactly the kind of environment that fuels me. This is the beginning of a new journey, one that I hope will be an impactful one.”
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