NEW YORK, USA — New York-based production house Identity continues to evolve its creative portfolio with the exciting addition of celebrated tabletop director Kevan Bean – a master of visual storytelling whose work effortlessly bridges art and technique.
Known for his painterly precision and arresting visuals, Bean brings a rich artistic heritage to the table quite literally. With roots in fine art and a background steeped in composition, color theory, and tone, Bean has shaped an illustrious career behind the lens, crafting iconic imagery for household names like McDonald’s, Subway, Burger King, Olive Garden and more.
“Kevan brings a fresh, innovative approach to tabletop filmmaking that aligns perfectly with Identity’s vision,” says Identity Owner/Executive Producer Joe Masi. “[His] mastery of high-speed cinematography, liquid dynamics, and in-camera effects elevates product storytelling. Kevan’s innovative techniques will enhance our client offerings and his expertise will push creative boundaries, enhance our production capabilities, and evolve into a long-term partnership.”
From a broader perspective, Bean offers his own viewpoint on how his particular, highly technical discipline has transformed over the years. “Tabletop has undergone a remarkable evolution,” he says. “The fundamentals of capturing food in a way that feels intimate, sensory, and appetizing remain unchanged, but the tools and techniques have advanced dramatically. Advances in motion control, high-speed cinematography, and CGI have expanded the possibilities, allowing us to craft more immersive and emotionally resonant experiences. Yet, at its heart, tabletop remains an art form grounded in nature and authenticity, where sensitivity and storytelling are key to making the work truly stand out.”
Now, as part of Identity’s roster, Bean has a valuable opportunity to produce more standout work at a studio he’s admired for some time. “I was drawn to the idea of joining an eclectic roster where each filmmaker brings something unique to the table while maintaining a standard of excellence.”
The post Identity welcomes Tabletop Director Kevan Bean to its roster appeared first on adobo Magazine Online.