MANILA, PHILIPPINES — Filipino clean beauty brand Pure Culture’s cult-favorite product, Bulgarian Rose Sublime Serum, recently won the prestigious Editor’s Choice Award at the Organic Beauty Awards 2025. Pure Culture is the only Philippine brand recognized among 25 global clean beauty winners for three consecutive years.
Curated by Amina Kitching, Founder of LOAEL.org and Editor of Clean Beauty Magazine, the esteemed award recognizes products that not only deliver exceptional results but also meet the highest standards in sustainability, ingredient safety, and ethical sourcing. This win positions the proudly Filipino brand among the crème de la crème in clean beauty brands worldwide. Pure Culture has been the only Filipino beauty brand to win this coveted award for three consecutive years.
The Bulgarian Rose Sublime Serum stood out for its visible skin-enhancing results and sensorial experience — combining ethically sourced Rosa Damascena Oil, quince extract, hyaluronic acid, Philippine sea grapes, and real flecks of 24k gold to visibly lift, hydrate, and restore radiance. Its soothing aroma and luxe texture make it a standout not only in performance but in ritualistic appeal.
“The aroma of this serum is heavenly,” shares Kitching in her review. “It firms my skin, hydrating it to perfection every time with a 24k gold glow.”
Developed for tropical and humid climates, the formula is microbiome-friendly, dermatologist-recommended, and safe for sensitive skin — with sustainability at the core of its creation. It is certified by Safe Cosmetics Australia as Made Safe, Toxic-Free, Allergy-Certified, Vegan, and Cruelty-Free. Packaged in a recyclable glass bottle with a reusable pump, and proudly supports CleanHub and 1% for the Planet initiatives.
“This award is an incredible milestone for Pure Culture and Filipino beauty innovation,” said Stephanie Oller, CEO of Pure Culture. “We are deeply honored to represent the Philippines on the global clean beauty stage, and we remain committed to formulating skincare that delivers results with purpose and integrity.”
The Editor’s Choice Award is a new category introduced in 2025 to spotlight clean beauty brands that have consistently excelled in both performance and sustainability. Winners were chosen from standout products across three years of Organic Beauty Award entries.
The award-winning Bulgarian Rose Sublime Serum retails at PHP1,380 (30ml). This award-winning product, alongside other Pure Culture products, is available at purecultureph.com and through select retailers.
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