MANILA, PHILIPPINES — Summer in the Philippines is no stranger to heat, but Grab’s new campaign #GrabIbaAngSummer is turning that sizzle into something wildly refreshing. Think less standard itineraries and more “you won’t believe this spot exists” kind of discoveries. In true superapp fashion, Grab is taking its tech powered ecosystem and flipping it into your next adventure companion – think cultural plug, foodie enabler, and barkada on call all in one tap.
“Grab is no longer just a utility–it’s a lifestyle companion,” says Grab Philippines Country Head Ronald Roda. “This summer, we’re embracing our role as a friend who always knows where to go, what to eat, and how to get there. From hyperlocal restos to underrated experiences, we’re un-gatekeeping the best of what the Philippines has to offer.”
At the heart of this new campaign are two fresh features: GrabCar Travel Guide and GrabFood 5-Star Eats, both designed to unlock under-the-radar destinations and indie dining favorites.
GrabCar’s new in-app Travel Guide curates hyperlocal haunts you won’t find on the usual top 10 lists as it’s pulled straight from real user data, social chatter, and ride trends.
Categories like Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners offer everything from bouldering gyms in Quezon City to serene trails in Davao. Just tap a spot, and your drop off is set.
How It Works:
- Open the Grab app and tap on the GrabCar icon.
- Scroll down to find the GrabCar Travel Guide section.
- Swipe through curated lists of must-visit spots such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners
- Choose an experience and it automatically becomes your drop-off point — no extra planning needed!
GrabFood 5-Star Eats is here to break your takeout rut. This isn’t about fancy plating or big name brands – it’s a love letter to culinary standouts powered by flavor, community trust, and consistently killer service. To make the cut, restaurants must clock in a 4.5+ rating, ace fulfillment reliability, and win hearts (and stomachs) with glowing reviews.
“We wanted to simplify the way people discover and access these hyperlocal gems,” shares Roda. “Filipinos are naturally curious and adventurous–this tool is designed to reflect that energy and reduce the friction between interest and action. Now, anyone can go from ‘I want to try this’ to ‘I’m already on my way’ in seconds.”
How to Discover 5-Star Eats:
- Open Grab and tap on the GrabFood tile.
- Scroll and tap “GrabFood 5-Star Eats” on the GrabFood homepage.
- Browse top-rated recommendations and order with confidence.
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