MUMBAI, INDIA – What do you get when you mix comfort, culture, and a whole lot of creamy indulgence? Golden Spoon, the newest treat in town from the house of Kwality Wall’s, crafted to turn casual couch time into delicious family memories.
Golden Spoon is more than just another ice cream brand – it’s an invitation to pause, pass the bowl, and indulge in sweet togetherness. In a market where frozen desserts are just warming up, Kwality Wall’s is tapping into India’s ever-growing appetite for chilled delights. With home freezers on the rise and the cold chain going strong, there’s never been a better time to bring the party home.
The Golden Spoon lineup is a mix of nostalgia and novelty in the following flavors:
- Classic Vanilla – creamy, dreamy, and eternally loved
- Mithai Magic – a groundbreaking boondi-studded tribute to Indian sweets
- 2-in-1 Chocolate Vanilla – because why choose just one?
- 2-in-1 Mango Vanilla – tropical meets traditional in every spoonful
Front and center in the brand’s launch campaign is none other than Bollywood royalty, Kajol, known for lighting up the screen and now, your dessert bowl. In the new TVC, Kajol’s signature chatter fades into blissful silence with just one bite of Golden Spoon. No words. Just pure, unfiltered joy.
Toloy Tanridagli, Head of Ice cream business, HUL said, “Our new brand Golden Spoon, aims to nurture togetherness among Indian families and friends. By democratizing the joy of indulging in a summer treat at home, we are offering consumers the best of both worlds. India is a fast-growing market for the consumption of ice creams and frozen desserts, yet they are not accessible to all. Golden Spoon is our response to bridging the gap that exists and expanding our presence rapidly. With such new and exciting flavors, we hope to accelerate our journey of spreading happiness to everyone.”
Talking about her association and launch of the new campaign, brand ambassador Kajol Devgan said, “I have had a long-standing relationship with Kwality Wall’s over the past few years. The launch of Golden Spoon is an exciting step by the company to introduce unique flavors. I personally love the Mithai Magic and the all-time classic 2-in-1 packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time. Shooting this campaign has been a delightful experience with the HUL team”.
Talking about the journey behind the TVC, Rahul Mathew, Chief Creative Officer at DDB Mudra, said, “The ad brief was both exhilarating and challenging, as it required us to capture the essence of indulgence and joy that Golden Spoon promises. Working with Kajol, whose charm and elegance perfectly align with the brand’s image, inspired us to create a campaign that is both visually stunning and emotionally resonant. We aimed to craft a narrative that not only highlights the delectable taste of the range of desserts but also evokes a sense of relatability and happiness. The result is an advertisement that we believe will captivate audiences and leave them eagerly anticipating their next delightful scoop.”
Furthermore, an above-the-line campaign encompassing television, social media, influencer partnerships, and seasonal content will keep Kwality Wall’s Golden Spoon at the forefront of consumer’s minds throughout the summer.
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