UTRECHT, NETHERLANDS – McDonald’s Netherlands has added the global marketing agency MRM to its ‘McFamily of Agencies.’ MRM has been appointed the new AOR partner for all CRM activities, starting August 1. Following an agency selection process, MRM presented an inspiring and ambitious vision for CRM tailored to McDonald’s Netherlands as well as its alignment with the McFamily of Agencies. MRM’s specialized capabilities span CRM, CX, and Creative Commerce.
Stijn Mentrop, Chief Marketing Officer of McDonald’s Netherlands, explains: “We’re thrilled to welcome MRM to the McFamily. MRM brings the knowledge and expertise needed to further enhance our current network of agencies. MRM’s vision aligns perfectly with our ambition to remain a culturally and personally iconic brand that builds lifelong fans. But perhaps most importantly, working on an account like McDonald’s means truly becoming part of the McFamily of Agencies. We’ve experienced the passion and eagerness to deliver exceptional results from the MRM team.”
Grant Theron, Global Chief Executive Officer of MRM, said: “We’re very excited to work closely together with the McDonald’s team to deliver creative CRM solutions that tap into culture effectively. We can’t wait to get started.”
Ulrich Saeuberlich, President MRM Europe & UK, adds: “We are proud that McDonald’s has chosen MRM as their CRM-partner. With our data-driven approach and focus on innovation, we look forward to working with McDonald’s to take their loyalty programs to the next level and drive further growth.”
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