USA – LesserEvil is leading the charge with its latest crusade: Renovate Your Pantry. This new initiative encourages snackers everywhere to rethink what’s in their cupboards and upgrade to snacks that taste good, feel good, and do good.
As a leader in the healthy snack industry, LesserEvil offers a variety of delicious products including popcorn, puffs and kids’ snacks that are all made without seed or vegetable oils and are both Organic Certified and Non-GMO Project Verified. With this new campaign, the brand is encouraging consumers to swap out their everyday snacks for options that are just as tasty, but with higher quality ingredients.
“We believe that your pantry deserves better – and so do you,” said Caitlin Mack, VP, Marketing, LesserEvil. “Every day is an opportunity to upgrade your snack game with clean, simple ingredients that fuel joy. We believe in tasty snacks that are simple, delicious, and made with ingredients you’ll actually feel good about.”
To visually serve the message, the brand tapped into the creative minds at SixTwentySix, the award-winning LA-based studio, and director Nolan Goff. The result? A vibrant mix of live action meets 3D animation, featuring quirky characters and two dramatically different pantry worlds – one tired and processed, the other transformed and bursting with wholesome energy.
Rolling out across major cities including D.C., Seattle, Philadelphia, Charlotte, Nashville, and Kansas City, the campaign comes alive through dynamic OOH, eye-catching TV spots, and a wave of influencer content that brings pantry transformations to your feed. In-store activations and curated experiences round out the campaign, inviting snack lovers everywhere to rethink, restock, and reimagine their snack stash.
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