SYDNEY, AUSTRALIA – In a collaboration that speaks volumes about the risks Australian homeowners face, Suncorp Insurance and Leo Australia unveiled Haven, a first of its kind digital platform that lets houses “speak up” about looming cyclones, bushfires, floods, and storms. It then takes that info and then coaches their owners on how to fight back.
Australia sits on the frontlines of climate change and the numbers are sobering: more than 2.7 million addresses face high risk from at least one extreme-weather peril. Haven tackles that anxiety head on by fusing property, location, weather, and natural hazard data into a personalised resilience report for any address in the country. Type in your street name and your home stars in a short, AI generated video explaining its greatest threats and the fixes that matter most.
The tool is powered by ethical AI that tailors each video to the age and style of the house. Homeowners can download a detailed interactive checklist packed with practical upgrades, from clearing gutters to installing water-resistant skirting. Haven stitches together live Google APIs for 3D visualisation, CoreLogic’s granular property intel, Geoscape’s geospatial smarts, and real time forecasts from WillyWeather. The result is a seamless, mobile first experience that feels as simple and intuitive.
For Leo Australia, Haven is the next chapter in a resilience storytelling arc that began with 2021’s One House, continued with Resilience Road in 2022, and evolved into 2023’s If Your Home Could Talk campaign.
Andy Fergusson, Chief Creative Officer at Leo Australia, added, “The Suncorp resilience journey, which includes our One House initiative, now extends to every house in Australia. And it wouldn’t have been possible without the shared vision, immense dedication, and collaboration of countless people at Leo, Suncorp, and all our production partners.”
“To help encourage home resilience across the country, Suncorp included extreme weather risk data for storms, cyclones, floods and bushfires in the Haven experience, therefore making resilience tips more tailored to each property,” Suncorp Executive General Manager Brand and Customer Experience Mim Haysom said.
The campaign launches across OOH, TV, cinema, social and influencer, and digital channels such as YouTube and Spotify. Experience Haven here: https://haven.suncorp.com.au
CREDITS
Clients – Suncorp Insurance
- Mim Haysom – Executive General Manager Brand and Customer Experience
- Rapthi Thanapalasingam – Head of Brand and Content
- Travis Hughes – Manager Marketing, Suncorp
- Jade Thomas – Marketing Lead, Suncorp
- Yvette Braybrook – Marketing Specialist, Suncorp
- Breanna Webster – Marketing Specialist, Suncorp
Development
Creative Agency – Leo Australia
- Dave Bowman – Chief Creative Officer, Publicis Groupe ANZ
- Andy Fergusson – Chief Creative Officer, Leo Australia
- Laurent Thevenet – Head of Creative Technology, Publicis Groupe APAC
- Michelle Walsh – Creative Director
- Marijke Spain – Creative Director
- Bec Johnson Pond – Creative Director
- Daniel Stewart – Art Director
- Jim Walsh – Art Director
- Dan O’Bey – Writer
- Michael Dawson – Writer
- Chris Jovanov – Creative Technologist
- Catherine King – Chief Strategy Officer
- Amanda Wheeler – Chief Client Partner
- Alex Barkworth – Group Business Director
- Shae Jones – Senior Business Director
- Tash Tollo – Business Director
Digital Production – PXP
- Gary Arnas – Chief Delivery Officer
- Nicole Marshall – Executive Producer
- Daniel Payne – Digital Producer
- Kiki Lauda – Technical Director
- Janifer Wong – Senior Digital Designer
- 3D Animation – Prodigious Australia
Development – Le Polish Bureau
- Maciej Zasada – Founding Partner / Technical Director
- Tariq Duff -Partner & Group Client Director, UNIT9
- Paweł Świacki / Kamil Gruszczyński – Project Managers
- Łukasz Fiuk – Tech Lead
- Igor Michalak – Web GL dev
- Kacper Smyczyk / Mateusz Cybulski – React Dev
- Adam Haj Obeid – QA
- Piotr Przygoda – Head of Production
- Maria Poćwiardowska / Katarzyna Kujawska – UX/UI Designers
- Stanisław Ogarek – 3D Designer
- Tobiasz Dziubiński / Tom Lagodzinski – Backend dev ( devops )
Data & Voice Production – Hogarth
- Raphael Ruz – Creative Innovation Lead
- Siobhan Crowley – Senior Producer
- Kayleigh Hutchinson – Junior Producer
- Jaron Ransley – Abe’s Audio – Head of Production
Media – OMD Sydney
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