PARIS, FRANCE – Havas has announced a significant expansion of its partnership with YouGov, the global authority in online research, analytics, and consumer insights. The enhanced collaboration now spans 30 markets and cuts across Havas’ Media, Creative, and Health networks further fueling the agency’s proprietary Converged operating system.
At the heart of this evolution is Havas’ Converged strategy: blending first-party data with YouGov’s rich attitudinal and psychographic intelligence to craft hyper-targeted, privacy-first audiences on a global scale.
The automation of audience creation using AI driven insights within Converged has led to over 50% improvements in performance across client campaigns with faster activation, better lead conversion, and more actionable insights at scale.
The health sector also sees a bespoke boost. Havas now has access to YouGov’s proprietary health panels, offering invaluable perspectives on both chronic and seasonal health conditions.
“By accelerating adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” shared Dan Hagen, Global Chief Data and Technology Officer, Havas.
“We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” says Stephan Shakespeare, co-founder and CEO, YouGov. “The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world.”
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