CHICAGO, USA – VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design.
This new initiative from the Chicago-based strategy and creative agency allows creatives to really stretch their design muscles. Design4Better opens the floor to speculative redesigns of beloved brands like Delta Air Lines, SoccerBible, and Dick’s Sporting Goods. No constraints, no rules – just pure, unfiltered design thinking.
“For most creatives, design is a lifestyle,” says Curt Schreiber, Chief Creative Officer at VSA Partners. “We’re constantly thinking of how branding could be clearer, smarter, more intentional. Design4Better just puts that natural instinct on display.”
What sets Design4Better apart is its dual identity. It’s both an evolving digital gallery and a creative incubator. Not only can users browse through rebranded classics but they can also submit suggestions, becoming part of a cycle of creative dialogue and inspiration.
“We make it a point to encourage this kind of creative exploration, and we do our best to amplify it,” Schreiber says. “When designers are given the space to explore, they grow—and so do we.”
The website can be accessed at https://www.design4better.co/.
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