MANILA, PHILIPPINES – Two of GIGIL’s boldest campaigns have been shortlisted at the 2025 D&AD Awards. Miracle, created for ARC Refreshments Corporation and inspired by Himala, was recognized in the Film category under the Social Commercials Over 15 Seconds subcategory. Meanwhile, Steal for Mandaue Foam Home Store was shortlisted in the same category, under both the TV/VOD Commercials 16–180 Seconds and the Creative Use of Budget subcategories.
This achievement by ADFEST 2025’s Independent Agency of the Year contributes to the Philippines’ strong showing at the D&AD Awards, bringing the country’s total to six shortlisted entries. The other two include two from BBDO Guerrero’s “Play The Dew” campaign and one from MullenLowe TREYNA’s “Right To Care Card.”
Miracle
“RC Cola wanted to promote RC Mega, a variant that serves up to four persons. Its refreshing taste and serving size make it a bang for your buck. For a cola brand to provide those product benefits at such an affordable price seemed like a miracle. So RC took inspiration from pop culture and referenced the 1980s Filipino film classic ‘Himala’ (Miracle). RC Cola meticulously recreated scenes from the critically acclaimed film — from the acting, costume, set, color grading, and even the film’s grain,” Miracle’s description read.
Steal
“Mandaue Foam Home Store has been trusted for their high-quality mattresses. Now with more than 50 showrooms all over the Philippines, they wanted to tell people that they offer thousands of home products — to steal business from IKEA.” Steal’s description read.
Steal and Miracle have both earned international recognition for their creative excellence. At ADFEST 2025, Steal won a Silver Lotus in the Film category and also took home a Bronze at the 2025 Clio Awards. Meanwhile, Miracle received a Bronze Spike in the Film category at Spikes Asia 2025 and won a Gold at the 2025 Clio Awards — the only Gold awarded to the Philippines this year.
The 2025 D&AD Awards have announced the final shortlist from all 44 Awards categories across the following disciplines: Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact – bringing the total shortlisted works to 1,288, 241 of which came from Asia alone.
In Asia alone, China commands the region with 69 shortlisted entries. Japan follows with 44, India with 24, while Indonesia and Singapore ties with 14 entries. United Arab Emirates also made a strong showcase with 11 entries, as Hong Kong, Thailand, Saudi Arabia, and Philippines trailed.
Key Dates
The D&AD Awards judging will took place from May 18 to 21, 2025. The D&AD Festival will be held from May 21 to 22, 2025 at the Southbank Centre, London. Featuring keynote talks, judges’ insight sessions, networking events, and an exhibition celebrating the best in creativity. The awards ceremony will take place on May 22, 2025 where the coveted Pencils will be presented in person, marking the grand finale of this prestigious creative celebration.
About D&AD
D&AD exists to stimulate, enable, and award creative excellence in design and advertising, serving as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil symbolizes rigor and integrity, embodying everything required to produce the very best creative work.
Since 1962, the D&AD Pencil has represented the very best in design and advertising. Winning a Pencil remains the pinnacle of many careers and the work it celebrates inspires others to study, debate, copy and reference its excellence, as the industry’s finest and most historic of treasures.
The D&AD Awards feature a hierarchy of recognition levels that celebrate varying degrees of creative excellence. The Shortlist acknowledges work that demonstrates merit and is worthy of recognition, placing it among the top entries in all categories. The Wood Pencil honors the best work of the year across advertising, design, craft, culture, and impact. Rising above the Wood Pencil, the Graphite Pencil is awarded to stand-out work considered for the prestigious Yellow Pencil. The Yellow Pencil represents the iconic symbol of true creative excellence, reserved for outstanding work that sets a high standard in the industry. At the pinnacle is the Black Pencil, the ultimate creative accolade, given only to groundbreaking work, with only a handful — if any — awarded each year.
adobo Magazine is an official media partner of the D&AD Awards 2025.
The post GIGIL nabs a ‘Miracle’ and a ‘Steal’ at the 2025 D&AD Awards’ Film category shortlist appeared first on adobo Magazine Online.