MUMBAI, INDIA — Wondrlab India, in collaboration with Emami’s trusted summer savior DermiCool, has dropped a fully AI-generated film. The digital campaign, created alongside AI creative agencies The TopScout and Crushed Studios, rides high on the heels of the successful ‘Garmi ki Pakad’ campaign.
DermiCool Warriors is a gamified, anime-styled showdown where prickly heat takes form as monstrous enemies, and cool, confident warriors bring the chill – courtesy of DermiCool’s fast-acting formula. It’s part retro arcade, part futuristic fantasy, and all in on reimagining how legacy brands speak to Gen Z.
Kaushik Vedula, AVP-Marketing, DermiCool at Emami India, said, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation consumers we realized that we needed to adopt modern story telling formats while retaining the legacy we are proud of. DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking, while being more agile and efficient approach to creative development”
Amit Akali, Co-founder and CCO of Wondrlab, added, “Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”
Gauri Gokarn, Content Lead at Wondrlab said about the campaign, “While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”
The AI-generated film is now live across all major digital platforms, marking a milestone in the evolution of tech-enabled storytelling in Indian advertising.
The post When storytelling goes synthetic: DermiCool’s all AI ad debuts appeared first on adobo Magazine Online.