MANILA, PHILIPPINES – AXA Philippines has been recognized with the 2025 Outstanding Digital Customer Experience Award – Bancassurance at this year’s Digital CX Awards, thanks to its dynamic mobile platform, Emma by AXA PH.
The award, presented by The Digital Banker, honors financial institutions that are redefining how digital experiences impact customer journeys and AXA PH stood out among the best in the world.
Emma by AXA PH, the company’s signature mobile app features a sleek design, intuitive navigation and powerful self-service features. The app is setting the gold standard for digital experiences in the insurance space. Whether it’s real time claims tracking, policy management or access to personalized wellness and financial tools, the app is built to put customers in full control of their future.
With an impressive 70% adoption rate and a customer satisfaction score nearing 90% in 2024, Emma’s success is a reflection of AXA PH’s deep understanding of Filipino customers’ evolving digital needs.
Receiving the award on behalf of AXA Philippines was Kathleen Villegas-Driz, Chief Operations Officer.
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