SINGAPORE — Income Insurance has launched a new campaign by creative agency BBH Singapore that taps into the magical moment of joy that we feel when embarking on a holiday, to bring alive the joy that comes from having peace of mind when you have comprehensive travel insurance coverage.
The “If It’s Happy Travellers, It’s Income Insurance” campaign aims to highlight that Income’s Travel Insurance offers more coverage than most insurers in the market with up to $2,000 travel delay coverage, up to $2,0002 baggage delay coverage and up to $8,000 coverage for loss of travel documents. The campaign hopes to get people to notice the happiness of traveling when one gets peace of mind from adequate coverage.
The BBH team worked with Abundant and Fuse to find a suitably upbeat soundtrack to accompany our happy traveler. They landed on the 1950s hit “Rockin’ Robin,” about a carefree bird who spends his days cheerfully singing and dancing. This reinforces the campaign’s focus on happiness and peace of mind, making Income Insurance stand out in a category obsessed with loss, tragedy, and accidents.
Dhiren Amin, Income Insurance’s Chief Customer Officer, said, “To be able to travel happy, it doesn’t just happen, you need to plan for it. Travel insurance plays a key role in providing peace of mind for travelers to enjoy a worry-free holiday. In the event of an unexpected travel mishap, the last thing travelers would want is for their finances to be affected, which can ruin the holiday mood. Our travel insurance offerings provide comprehensive coverage for unexpected events such as travel delay, baggage delay, and loss of travel documents.”
Khairul Mondzi, BBH Singapore’s Executive Creative Director, said, “With the films, we wanted to inspire and excite people to travel, properly covered by Income Insurance, of course. So we tapped into the magical moment of taking off and had a lot of fun with it.”
The campaign is now launched on digital and social platforms, including YouTube, Facebook, and Instagram, and will be running in cinemas and on Starhub TV in Singapore.
CREDITS:
Income Insurance
BBH Singapore x Publicis
Abundant Productions
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