MANILA, PHILIPPINES — Global tech leader Microsoft has deepened its commitment to the Philippines through a strategic collaboration with communications consultancy Vero. This partnership is designed to drive progress and empower Filipinos by equipping them with the knowledge and tools necessary for success in an increasingly digital and interconnected world.
Building on its legacy of innovation, Microsoft is dedicated to advancing AI literacy and reinforcing security measures to ensure the Philippines remains competitive in the global market. According to Microsoft’s 2024 “Work Trend Index,” 86% of knowledge workers in the Philippines use AI, so enhancing AI education and responsible use is crucial. This effort is bolstered by Microsoft’s investments in data centers, cloud technologies, and AI-driven economic and social growth.
Central to this strategy is Microsoft Copilot, which integrates advanced AI into everyday tools to enhance productivity and innovation. This effort will focus on showcasing how Copilot can streamline workflows, improve decision-making, and unlock new opportunities for both individuals and businesses.
Vero will spearhead Microsoft’s public relations, creating impactful campaigns to build AI trust and drive adoption. These will include media roundtables, influencer partnerships, and practical workshops for various audiences, from students to professionals.
A recent Vero survey found Filipino journalists increasingly recognizing the importance of AI education and knowledge sharing. Despite concerns about ethics and job displacement, most are keen to learn more about AI and its impact on their work.
“Integrating AI and secure digital practices has tangible impacts on business operations. About 40 percent of our teams across Southeast Asia are already utilizing Microsoft Copilot, and we have seen increased productivity and creativity. We believe Microsoft’s technological power and influence will significantly enhance the Filipino workforce’s capabilities, preparing them for a future shaped by digital advancements,” said Raphael Lachkar, COO at Vero.
In addition, Microsoft is engaging in strategic collaborations with government and public sector agencies to champion innovative technologies and develop policies that support long-term economic and environmental goals. This approach highlights Microsoft’s role as a trusted partner and thought leader, committed to advancing sustainable development and industry modernization.
“Technology is a powerful catalyst for progress, and the Philippines’ rapid adaptation coupled with its expanding digital infrastructure makes it an ideal landscape for innovation. This partnership will leverage these strengths to unlock new opportunities and drive sustainable growth throughout the nation,” observed Paulus Soriano, Reputation+ Director at Vero Philippines.
Together, Microsoft and Vero envision a future where technology drives innovation and fosters an inclusive digital ecosystem that creates growth opportunities, enhances the quality of life, and promotes a greener, more sustainable future for all.
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