Omnicom Media Group becomes first agency in India to earn Meta’s Marketing...
MUMBAI, INDIA — Accelerating its agenda for digital leadership, Omnicom Media Group (OMG) India has earned Meta’s Marketing Science certification, making it the first agency in the country to gain the...
View ArticleThe adobo Football Cup successfully returns: A day of friendly inter-agency...
PASIG, PHILIPPINES — The scene goes like this: There are drums beating along to individual cheers all around the field, creating a disjointed but general sound of remarkable energy; people in various...
View ArticleSkoda and Leo Burnett UK let Reddit superfans take the wheel in new...
LONDON, UK — Leo Burnett UK and Škoda have launched a new social-first campaign for the fourth-generation Octavia, using the voices of the car model’s biggest fans: the Reddit community. The campaign,...
View ArticleIKEA Philippines and Ogilvy Manila celebrate Silver Lion victory at Cannes
CANNES, FRANCE — Ogilvy Manila and IKEA Philippines celebrated a remarkable victory at the Cannes Lions International Festival of Creativity 2024, where their innovative campaign, “THIS IS AN IKEA...
View ArticleJoji Jacob on judging for this year’s Innovation category at Cannes Lions:...
Joji Jacob CANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category “where ground-breaking innovations, technology and problem-solving idea...
View ArticleRey Tiempo reps the Philippines for Gaming X Marketing at Sri Lanka’s biggest...
SRI LANKA — The Digital Marketing Association of Sri Lanka (DMASL), Sri Lanka’s premier organization that brings together digital marketing practitioners in the industry, held its DMASL Digital Summit...
View ArticleLeo Burnett UK bolsters strategy team with new Planning Directors Ipeknaz...
LONDON, UK — Creative agency Leo Burnett UK has strengthened its senior strategy team, led by Chief Strategy Officer (CSO) Josh Bullmore and Deputy CSO Tom Sussman, with the appointment of two new...
View ArticleMcDonald’s Philippines names Pao Peña as new Development Strategy, Planning,...
MANILA, PHILIPPINES — McDonald’s Philippines recently announced the appointment of Pao Peña as its new Development Strategy, Planning, and Analytics (DSPA) Lead. Prior to his new role, Pao led the...
View ArticlePublicis Media wins Nestlé’s media mandate in China
SHANGHAI, CHINA — Publicis Media China has been appointed by Nestlé, a global food and beverage leader, as its new media agency in China. The appointment will see Nestlé entrusting Publicis Media...
View ArticlePeach Natividad takes the helm as BBDO Guerrero Chief Strategy Officer
Peach Natividad MANILA, PHILIPPINES — Creative agency BBDO Guerrero has officially appointed Peach Natividad as its new Chief Strategy Officer. She has an impressive career spanning nearly two decades...
View ArticleProject 8 and Mentorque come together for Kono Basho, Cinemalaya movie about...
MANILA, PHILIPPINES — Project 8 Projects and Mentorque Productions have joined forces to create Kono Basho for this year’s Cinemalaya Independent Film Festival. Project 8 Projects graced last year’s...
View ArticleExperience design studio G&A welcomes James Wilkinson as SVP of Growth
James Wilkinson NEW YORK, USA — Interdisciplinary experience design studio G&A continues to strengthen its leadership team, adding James Wilkinson as SVP of Growth. Seasoned and unwaveringly...
View ArticleBLKJ Havas and ECDA empower children’s holistic development in ‘Shape Our...
SINGAPORE — The Early Childhood Development Agency (ECDA) has launched a three-year nationwide campaign with the tagline “Empower Today, Shape Our Tomorrow” to engage a wider audience — parents,...
View ArticleWin in Tech workshop showcases AI and fintech strategies
MANILA, PHILIPPINES — In today’s rapidly advancing tech landscape, achieving recognition and staying ahead of the curve amidst fierce competition is a challenge many organizations face. To address...
View ArticleRobinsons Department Store returns with Be Cool For School sale
MANILA, PHILIPPINES—The second half of the year has kicked off, and a new school year is about to begin. To prepare kids’ backpacks with school essentials, Robinsons Department Store makes it more fun...
View ArticleRAHP, Farm Top, and Megaworld team up for inner-city agricultural project...
MANILA, PHILIPPINES — This July 23, a hydroponic farm will be unveiled by the three organizations that brought it to life: top property developer Megaworld Corporation, innovative agricultural...
View ArticleCebu Pacific’s Candice Iyog: ‘Embrace vulnerability and curiosity to grow’
MANILA, PHILIPPINES — As the latest recipient of the coveted Chief Marketing Officer of the Year award at the Asia Pacific Tambuli Awards 2024, Cebu Pacific’s Chief Marketing & Customer Experience...
View ArticleSpotify highlights a 4.5 uptake in video podcast consumption in the Philippines
MANILA, PHILIPPINES — Spotify continues to drive the podcast ecosystem in the Philippines. Not just for listening, but Spotify’s successful expansion into video podcasts has changed the game for many...
View ArticleKFC Thailand and Wolf BKK show a new side to Colonel Sanders in ‘Uncle KFC’s...
BANGKOK, THAILAND — KFC Thailand, in partnership with creative agency Wolf BKK, proudly launched its new heat seeker campaign, “Uncle KFC’s Rice Bowls.” This initiative disrupts the global franchise...
View ArticleDDB Group Singapore and Senoko Energy promote energy conservation with first...
SINGAPORE — Creative agency DDB Group Singapore (DDB) has partnered with Senoko Energy for an innovative and unique initiative, the first National Singlet Month. The movement, which supports Senoko...
View Article