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Vero Philippines appoints Paulus Soriano as Director for Reputation+ Team
Paulus Soriano MANILA, PHILIPPINES — Vero, a strategic communications consultancy in Southeast Asia, has appointed Paulus Soriano as the Director for the Philippines, where he will oversee the...
View ArticleR/GA report urges government and businesses to radically shift from digital...
SYDNEY, AUSTRALIA — A new study by R/GA Australia, an advertising company leveraging technology and creativity, has highlighted a critical flaw in how current digital experiences are built: they are...
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MAD Stars Day 1: Navigating the convergence of creativity, AI, and brand...
BUSAN, KOREA — The 17th edition of MAD STARS has set a new benchmark for innovation and creativity, featuring two floors of exhibits brimming with celebrated work from both emerging talents and...
View ArticleCCI France-Philippines strives for sustainability with its upcoming inaugural...
MANILA, PHILIPPINES — Through its dedicated Sustainability Committee, the French Chamber of Commerce and Industry in the Philippines (CCI France-Philippines) is thrilled to announce its inaugural...
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Virtue Worldwide launches the definitive guide to Gen Z culture in APAC with...
MUMBAI, INDIA — Virtue Worldwide, the creative agency powered by VICE Media Group, unveils the “2024 Virtue Guide to Culture.” This in-depth report, embedded in culture, sheds light on the critical...
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Cultural Center of the Philippines offers free access to digital literary...
MANILA, PHILIPPINES — Carrying out its mission to support Filipino artists and make their works accessible to the broadest public, the Cultural Center of the Philippines has shared its digital...
View ArticleVirtue APAC welcomes Clive Sin as Senior Content Creator and Marie Lee as...
SINGAPORE — VIRTUE, the agency powered by VICE, has appointed two dynamic talents to its APAC team, reinforcing the agency’s drive to build brands from within culture. Clive Sin joins as Senior...
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Why VML Manila’s Joe Dy believes that ‘the uncomfort zone is a place where...
MANILA, PHILIPPINES — Breaking the status quo is akin to the moment when the first primate mastered fire or when someone boldly decided to try eating eggs for the first time. These breakthroughs arise...
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MAD Stars 2024: Gigil and Dentsu Creative Manila emerge as most-awarded...
BUSAN, SOUTH KOREA — Philippine creative agencies have again proven their mettle on the global stage, racking up a total of 17 wins at MAD STARS 2024. Four Philippine agencies clinched these awards...
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Human connection remains at the forefront on Day 2 of MAD Stars 2024
BUSAN, SOUTH KOREA — The second day of MAD STARS 2024, held from August 21 to 23 at BEXCO in Busan, South Korea, was filled with introspective conversations as industry leaders gathered to discuss the...
View ArticleMAD Stars 2024: ‘We believe there’s no such thing as too crazy,’ says Impact...
BUSAN, SOUTH KOREA — IMPACT BBDO has once again raised the bar in creative social impact campaigns, securing the prestigious Grand Prix of the Year at MAD STARS 2024 for its work with UN Women, “Child...
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MAD Stars Day 3: Young Stars jurors’ secrets to a winning idea and Fernando...
BUSAN, SOUTH KOREA — Curiosity, aspiration, and excellence permeated the final day of MAD STARS 2024, the international conference celebrating excellence in creativity, marketing, and advertising,...
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WARC’s latest study reports that global advertising spending will top $1...
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to a total of $1.07 trillion — the best...
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Journey back to Middle-earth with Kenji Kamiyama’s anime The Lord of the...
MANILA, PHILIPPINES — Peter Jackson presents The Lord of the Rings: The War of the Rohirrim — a groundbreaking journey back to Middle-earth through the eyes of legendary director Kenji Kamiyama. Set...
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A look back on Rosie Dominguez’s legacy in Alsons Dev as she officially...
DAVAO, PHILIPPINES — For over 30 years, Rosie Dominguez has been the driving force behind Alsons Development and Investment Corporation (Alsons Dev), Davao City’s leading real estate developer. Her...
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Dustin Celestino retraces the turning points that shaped him as a film director
MANILA, PHILIPPINES — Everyone’s in search of something beyond the surface whether it be happiness, purpose, or the meaning of life. Oftentimes in that pursuit, life steers us away from what we...
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Grimace shakes up McDonald’s UK 50th Birthday bash with limited-edition surprise
LONDON, UK — Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to end the party on a high note. Grimace, the...
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4As Philippines forges excellence with 26th Agency of the Year Awards
MANILA, PHILIPPINES — The Association of Accredited Advertising Agencies of the Philippines (4As) is gearing up for the highly anticipated 26th Agency of the Year Awards (AOY) and bolstering its...
View ArticleLeo Burnett Malaysia and Thailand secure Grand Prix trophies at MAD Stars 2024
BUSAN, SOUTH KOREA — Creative agency Leo Burnett Malaysia has won two coveted Grand Prix trophies at MAD STARS 2024 for “Heidden in Plain Sight” for Heineken, while Leo Burnett Thailand has won Grand...
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TV5’S Format for Happiness: Homegrown programs that please both viewers and...
MANILA, PHILIPPINES — At a time when countless movie and TV titles are on offer via streaming and video-on-demand platforms, when anything anyone wants to watch is at their fingertips, format programs...
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