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Wildlife meets commerce in WWF and MRM Canada’s preservation effort ‘Save Big!’
TORONTO, CANADA — World Wildlife Fund Canada (WWF Canada) and MRM Canada’s “SAVE BIG!” leverages the urgency of traditional retail marketing science with the conversion power of creative commerce to...
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Tony Leung Chiu-wai stars in cinematic campaign for HSBC’s narrative of...
HONG KONG — HSBC has unveiled a groundbreaking cinematic campaign, “Wealth. Growing at every stage.” starring the iconic Tony Leung Chiu-wai. This strategic initiative seamlessly merges artistic...
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Fifth Wall announces annual festival ‘Edition V: The body is home’
MANILA, PHILIPPINES — Every October, FIFTH WALL gathers movement-minded creatives at its annual festival: FIFTH WALL FEST. Titled “Edition V: The body is home,” this year’s festival runs from October...
View ArticlePackworks and dGT.asia set to champion sari-sari store digital transformation...
MANILA, PHILIPPINES — As the backbone of the Philippines’ retail economy, over 1.3 million sari-sari stores are now at the heart of the country’s digital transformation, a key driver for sustained...
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YouTube Works Awards PH highlights ‘there’s only one YouTube’ with winner...
MANILA, PHILIPPINES — The first thing that greeted guests to this year’s YouTube Works Awards ceremony in the Philippines was a stirring video on the platform’s unique ability to build, engage, and...
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Caltrate and VML Hong Kong illustrate joint health through dance with...
HONG KONG — Caltrate, a leading brand in bone and joint health, launched its latest campaign with internationally-renowned dance group Avantgardey, aimed at redefining joint health.Recognizing the...
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Wieden + Kennedy India announces the resignation of CCO Santosh Padhi and...
DELHI / MUMBAI, INDIA — Santosh Padhi joined W+K as Chief Creative Officer in early 2022, and was joined by Ayesha Ghosh as President shortly after. Together they opened W+K in Mumbai, and oversaw...
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Abhirup Datta moves up as CEO for Performance Media Solutions at Dentsu India
MUMBAI, INDIA — Dentsu India announced Abhirup Datta‘s appointment as Chief Executive Officer for Performance Media Solutions, accelerating its growth agenda through performance marketing. Abhirup will...
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Kenneth Cobonpue is set to return to Manila Fame this October with new pieces
MANILA, PHILIPPINES — Designer and innovator Kenneth Cobonpue, globally known for his contemporary designs using natural materials, is making a comeback to the international home, fashion, and...
View ArticleSchneider Electric reveals results on Asia Pacific’s sustainability journey,...
MANILA, PHILIPPINES — Schneider Electric, the leader in the digital transformation of energy management and automation, announced findings from its annual “Green Impact Gap” survey. It underscores Asia...
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L’Oreal Paris and McCann India tell the ‘Truth About Indian Women’ with Alia...
MUMBAI, INDIA — L’Oreal Paris has signed Bollywood actress, Alia Bhatt, as its newest global brand ambassador, launching the latest “I’m Worth It” campaign this month. The campaign film, produced by...
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World Vision’s #GirlsCan campaign features celebrities and their words of...
MANILA, PHILIPPINES — Many women and young girls face numerous fears daily – there’s the fear of not being enough, of being limited by their gender, or losing their basic human rights, the right to...
View Article‘Lose if you dare’: Supercell’s Clash Royale campaign by David brings...
HELSINKI, FINLAND — Have you heard the rumors of the bizarre deaths befalling unsuccessful players? With the premise of “If you lose in the game, you die the same way in real life,” would you still...
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Havas Ortega welcomes Rozzaine Valenzuela into the village as new Head of...
Rozzaine ValenzuelaMANILA, PHILIPPINES — HAVAS Ortega is thrilled to announce the appointment of Rozzaine Valenzuela as its new Head of Growth. She will also be the Deputy General Manager leading the...
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Department of Tourism celebrates Conde Nast Traveler’s recognition of the...
MANILA, PHILIPPINES — The Department of Tourism (DOT) extends its heartfelt gratitude to travelers worldwide for their continued support of the Philippines, which was recently recognized by Condé Nast...
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Goldilocks celebrates teachers with #GoldilocksPresents: Good Try
MANILA, PHILIPPINES – Goldilocks has long been part of Filipino celebrations, whether grand or intimate, serving as a symbol of joyful occasions. In recent years, one celebration continues to grow in...
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FCB Shout & RHB Bank lead Malaysia to victory with Gold at YouTube Works...
KUALA LUMPUR, MALAYSIA — “Winners yet again.” That has been the headline for FCB SHOUT and RHB Bank since the creative partnership began in 2017. This year is no different. That said, the standards of...
View ArticleMVP Ideaspace Ventures powers up 5 new startups for the ‘Resilient Founders:...
MANILA, PHILIPPINES — Ideaspace Ventures, the startup accelerator arm of the MVP Group of Companies, has announced the addition of five new startups to its portfolio as part of the 12th cohort of its...
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A new acquisition to greater heights — Cebu Pacific paves way for the Future...
MANILA, PHILIPPINES — If there’s one moment when Filipinos can point to and say that flying was made truly accessible for them, the end of the finger would be at Cebu Pacific. Since its first flight in...
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Meltwater names K-Pop, Singapore Airlines and McLaren as the real winners of...
SINGAPORE — As the dust settles from the exhilarating Formula 1 Singapore Airlines Singapore Grand Prix weekend, McLaren, Ferrari, and Red Bull emerge as the standout teams in the conversation,...
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