How Asahi Appliances rekindled its Filipino roots and found new growth on...
MANILA, PHILIPPINES — For over four decades, Asahi Appliances has been a household name in the Philippines, renowned for its durable electric fans and an expansive lineup of home essentials. Now, the...
View ArticleAXA XL’s new campaign dares businesses to embrace risk for an imagined future
PARIS, FRANCE – AXA XL, the B2B branch of AXA offering insurance solutions from mid-sized companies to the world’s largest multinationals, is launching a new campaign: Facing into risk for a future to...
View ArticleKFC & R/GA serves up a pocket sized fix for a fashion sized problem with...
SINGAPORE – Women’s pockets are a cruel joke, averaging 48% shorter and 6.5% narrower than men’s. Forget squeezing in a phone, some can’t even handle a lipstick. Meanwhile, men get roomy, functional...
View ArticleGrabAds report highlights strong demand for device upgrades in Southeast Asia
SINGAPORE – The Southeast Asia Consumer Internet, Mobile, and Digital Lifestyle Insights report from GrabAds reveals a surging appetite for device upgrades across the region. According to the findings,...
View ArticleDOST-PTRI and Bayo Manila push for circular fashion with TexRev’s Fabric-to-Yarn
MANILA, PHILIPPINES — The Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI) and Bayo Manila, through DOST’s Collaborative Research and Development to Leverage...
View ArticleACCIONA and DDB Group Melbourne unveil Turbine Made campaign focused on wind...
MELBOURNE, AUSTRALIA — ACCIONA, a leader in renewable energy and sustainable infrastructure, has teamed up with DDB Group Melbourne to launch Turbine Made, an initiative that reimagines the future of...
View ArticleTikTok champions digital safety with civil society groups, creators, and...
MANILA, PHILIPPINES – TikTok marked Safer Internet Day with a series of strategic engagements across the Philippines. Bringing together civil society organizations, safety experts, content creators,...
View ArticleTimeless and Timely: VP and Head of Marketing Jia Du on paying homage to...
MANILA, PHILIPPINES — On a Friday morning at the newly-opened, Singapore-grown Tiong Bahru Bakery in Bonifacio Global City, brought to the Philippines by Jollibee Foods Corporation, the adobo Magazine...
View ArticleOgilvy Melbourne announces new ECD, Ant Simmons, to lead local creative
MELBOURNE, AUSTRALIA – Ogilvy today announces the promotion of Ant Simmons to Executive Creative Director, Melbourne.A world-class creative with more than 20 years’ experience, Simmons first joined...
View ArticleUnilever taps 180 Amsterdam as lead creative agency for global Wall’s Ice...
AMSTERDAM, NETHERLANDS – Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom...
View ArticleNew York Festivals 2025 Advertising Awards unveils elite global executive...
NEW YORK, USA – New York Festivals Advertising Awards proudly introduces the 2025 Executive Jury, an elite “super” jury panel of renowned creative visionaries selected to evaluate the industry’s most...
View ArticleYouth innovators leverage cross-border collaboration to solve shared...
MANILA, PHILIPPINES – Three cross-border teams emerged as winners at the Singapore International Foundation’s (SIF) Climate Hack 2024 Pitch Day on 22 February 2025, marking the finale of the five-month...
View ArticleDarlie unveils Malaysia’s first 2-in-1 mouthwash toothpaste with new campaign...
KUALA LUMPUR, MALAYSIA – Darlie recently introduced Malaysia’s first-ever 2-IN-1 mouthwash toothpaste, marking a major breakthrough in oral care innovation. This groundbreaking product seamlessly...
View ArticleMINOTAUR, NEXPLAY to elevate interactive entertainment for brands and...
MANILA, PHILIPPINES – Minotaur and Nexplay are joining forces in a game-changing alliance to redefine how brands engage with today’s connected, entertainment and passion-driven consumers. The strategic...
View ArticleTUMI spotlights the vibrancy of Peru in its new spring 2025 collection
MANILA, PHILIPPINES – TUMI, the leading international travel, lifestyle and accessories brand, is ushering in Spring 2025 with vibrant energy. This season marks a significant milestone—TUMI’s 50th...
View Article1834 Premium Distilled Gin bagged multiple awards at the third Manila Gin...
MANILA, PHILIPPINES – Ginebra San Miguel‘s 1834 Premium Distilled Gin continues to make a mark on the premium gin scene after bagging multiple awards at the third Manila Gin Festival recently held in...
View ArticleDonny Pangilinan joins the PICKUP COFFEE family as its newest brand ambassador
MANILA, PHILIPPINES – PICKUP COFFEE celebrated a milestone moment during its welcoming event last February 5 at SM Megamall Fashion Hall, where the brand unveiled its newest endorser, Donny Pangilinan,...
View ArticleTakashi Murakami’s ominous advice, blunt truths, and flattering observations...
MANILA, PHILIPPINES — This year’s Graphika Manila 2025 celebrates two decades of boundless creativity; once again bringing together some of the world’s most iconic designers, artists, animators,...
View ArticleDecoding the dream that inspired Graphika Manila 2025’s visual identity, as...
MANILA, PHILIPPINES – As much as possible, many designers and creatives fear tight deadlines. But for State founder Marcel Ziul and his creative director, Lucho Suárez, adrenaline actually powers them...
View ArticleArdhira Putra is all about ‘finding your own identity’ at Graphika Manila 2025
MANILA, PHILIPPINES — The widely-awaited Graphika Manila brought together multitudes of artists at the SMX Convention Center, Mall of Asia Complex on March 01 and 02, 2025 for its 20th anniversary. To...
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