TBWA\Singapore and Mandai Wildlife Group launches Rainforest Wild ASIA with...
SINGAPORE – A new era of wild adventure begins this March 2025, as Mandai Wildlife Group and TBWA\Singapore launch their first campaign together since the agency’s appointment in 2024.‘Choose Your...
View ArticleinDrive’s celebrity marketing campaign ‘Ab App ki nahi aap ki chalegi’ wins...
NEW DELHI, INDIA – inDrive, a global mobility and urban services platform, has won 14 awards, including eight gold, four silver, and two bronze, for its celebrity marketing campaign in India ‘Ab App ki...
View ArticleDentsu Creative Singapore poised for growth with Fiona Huang appointed as...
SINGAPORE – Dentsu has appointed Fiona Huang as Managing Director, Dentsu Creative Singapore, to scale its creative business, with effect from 25 March 2025. With over 17 years of driving...
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Guardian Malaysia champions self care & transformation for Hari Raya with FCB...
KUALA LUMPUR, MALAYSIA – In the spirit of renewal and self-improvement that defines Hari Raya/Eid al-Fitr, Guardian Malaysia has launched a heartfelt campaign in collaboration with FCB SHOUT that is...
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New Renault Espace: A Journey Reimagined with Publicis Conseil
PARIS, FRANCE – In 1984, Renault unveiled what can be considered the first “car for living “: Renault Espace. This innovative vehicle, capable of transporting up to 7 passengers, has often been copied...
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VCCP supercharges social team to drive innovation and cultural relevance
LONDON, UK – The global challenger agency VCCP is making bold moves in the social space, expanding its powerhouse team to lead the charge in social-first creativity and brand engagement. With a deep...
View ArticleQuickBooks Re-Review: The bold campaign that dares to challenge perception by...
SYDNEY, AUSTRALIA – For years, Intuit QuickBooks has played the role of challenger in Australia’s cloud-based accounting space. But when legacy leaders get too comfortable, it’s only a matter of time...
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Free fashion, priceless impact: The e-commerce initiative cleaning up the...
SAO PAOLO, BRAZIL – What’s the price of fashion in a world drowning in excess? For Atacama RE-commerce, the answer is zero. Conceived by Artplan, this groundbreaking initiative is turning textile waste...
View ArticleNetflix Thailand and VML’s ultimate spoiler alert: A billboard that withers...
BANGKOK, THAILAND — Spoilers are every mystery fan’s worst nightmare. But what if a spoiler wasn’t just a possibility, but a certainty? Enter The Spoiled Flowers Billboard, Netflix Thailand’s audacious...
View ArticleRetail brands, debt, and mental health: Are brands doing enough?
LONDON, UK — New research from media agency UM, in partnership with MoneySuperMarket and mental health charity Campaign Against Living Miserably (CALM), has uncovered a stark reality: young adults are...
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‘Courage and malasakit’: How Globe Business never forgets the ‘human element’...
MANILA, PHILIPPINES – What does it take to digitally transform a business?If you ask Globe Business, it takes courage and malasakit. As more businesses navigate the complexities of the digital age,...
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ADFEST 2025: Carlos Camacho on bravery, business, and the future of...
PATTAYA, THAILAND — On March 20, the opening day of ADFEST 2025, Carlos Camacho, Chief Creative Officer of GUT Asia, took the stage alongside Belynda Sim-Mak for their session titled “Think with your...
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WARC Rankings 2025: Effective 100 revealed – the most awarded campaigns and...
LONDON, UK – The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking, is now...
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Nuveen transforms its brand proposition with “Invest Like the Future is...
NEW YORK, USA — Nuveen, the investment manager of TIAA, has launched a compelling new brand platform: Invest Like the Future is Watching. This fresh direction amplifies the firm’s core ethos of...
View ArticleInside Cebu Pacific’s Philippine weaves campaign: Revitalizing intangible...
MANILA, PHILIPPINES – It’s the morning rush hour and you’re in the traffic jam of EDSA. There’s nothing else to do but look up and you see a QR code set against the backdrop of vibrant yellow and blue...
View ArticleCannes Lions honors Brazil as the inaugural recipient of the Creative Country...
CANNES, FRANCE – The Cannes Lions International Festival of Creativity is proud to announce that Brazil will be recognised as the inaugural recipient of the Creative Country of the Year. An annual...
View ArticleBBDO India named most awarded Indian agency at ADFEST 2025
PATTAYA, THAILAND – At the recently concluded ADFEST 2025 in Pattaya, Thailand, BBDO India emerged as the most awarded Indian agency — winning a Grande (Grand Prix), 2 Golds, 2 Silvers, and 5 Bronze...
View ArticleGoogle Maps x Nicholas Tse: A journey through Hong Kong
HONG KONG – To celebrate two decades of revolutionizing navigation, Google Maps has partnered with Nicholas “Chef Nic” Tse, to unveil a handpicked list of his favorite Hong Kong food spots. Dubbed Chef...
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Max Lederer on AI’s role in creativity at ADFEST 2025: ‘It develops pretty...
PATTAYA, THAILAND — After delivering his keynote talk, “The Missing Link: How GenA.I. Augments Creativity and Impactful Advertising,” on the second day of ADFEST 2025, Max Lederer, Chief Innovation...
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GrowthOps Asia and Shell Malaysia expand the Roger Hensem Universe with four...
KUALA LUMPUR, MALAYSIA — Shell Malaysia and GrowthOps Asia are taking the much-loved Roger Hensem saga to the next level with four thrilling new quests. Starring acclaimed actor Datuk Remy Ishak, the...
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