KUALA LUMPUR, MALAYSIA – A bold new chapter begins for CelcomDigi Berhad as it names Grey Malaysia its new brand agency of record, following a fiercely competitive pitch process that kicked off in Q3 of 2024. This partnership marks a significant win for Grey, putting the agency at the helm of brand and corporate communications for the country’s largest telecommunications provider.
The appointments also brings Growth Ops and M&C Saatchi on board, each appointed to champion key facets of CelcomDigi’s fast-evolving business strategy. As the company steps into a future shaped by rapid digitalisation and tech-driven innovation, all eyes are on the creative powerhouses poised to shape its narrative.
CEO Irene Wong said, “With technology so tangibly revolutionising how we do almost everything, we leapt at the chance to work with CelcomDigi. As a business, we grow through the quality and ambition of our work, and their vision and capability of utilising technology at such scale is really exciting for us. From the inside out, new tools such as our AI suite WPP Open is enabling us to adapt faster than ever, opening up whole new ways of optimising our creativity”
CelcomDigi spokesperson said in a statement, “This collaboration comes at an exciting time, as ongoing transformations in digitalisation and emerging technologies continue to reshape our operating model. We are excited to work with our new agency partners to realise our vision of becoming a customer-driven, strategy-led, best-in-class solutions provider.”
Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients. Says Chief Creative Officer, Graham Drew, “As an agency you’re only ever as good as your partners. The potential to make innovative and meaningful work with a customer-centric organization such as CelcomDigi is massive. As part of the creative process, emerging technologies have very quickly moved from novelty to absolute necessity, CelcomDigi don’t just appreciate that, they are asking for it”
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