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CelcomDigi taps Grey Malaysia to lead brand and comms strategy
KUALA LUMPUR, MALAYSIA – A bold new chapter begins for CelcomDigi Berhad as it names Grey Malaysia its new brand agency of record, following a fiercely competitive pitch process that kicked off in Q3...
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Vietnam, Taiwan, and Thailand emerge as the newest Pinoy-favorite destinations
MANILA, PHILIPPINES – Klook Philippines revealed the results of its annual study, the “2025 Travel Pulse” which looked into the different travel behaviors and preferences of Filipinos in the past year,...
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Cannes Lions honors Sonita Alizadeh as its 2025 LionHeart
CANNES, FRANCE – The Cannes Lions International Festival of Creativity has announced that its 2025 Cannes LionHeart is Sonita Alizadeh. One of the Festival’s most prestigious Awards, the accolade is...
View ArticleHavas Creative India sweeps Clio Awards 2025 with 5 wins for ‘Ink of...
MUMBAI, INDIA – Havas Creative India, the creative agency of Havas India has made a resounding mark on the global stage by winning 5 coveted metals at the Clio Awards 2025 for its stirring campaign,...
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Creative confidence is waning: LIONS’ The State of Creativity 2025 report says
CANNES, FRANCE – Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked by the inability to develop high-quality insights and a lack of...
View ArticleSM names Marife B. Zamora as an independent director to the Board
MANILA, PHILIPPINES – SM Investments Corporation (SM Investments) shareholders elected Marife B. Zamora as an independent director of the Board during the company’s Annual Stockholders’...
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Lalamove brings care to lolos and lolas, allowing users to donate loyalty...
MANILA, PHILIPPINES – Lalamove, the leading on-demand delivery platform in the Philippines, is rolling out its latest Deliver Care initiative, ElderCare on the MOVE, with a mission to bring smiles and...
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Together Against Inaction: Synthesis Agency unites Uzum Market and Gross...
TASHKENT, UZBEKISTAN – Uzbekistan faces a critical shortage of road signs and street lighting, particularly at night. Frequent power outages plunge streets into darkness, making pedestrians nearly...
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VCCP, Kwik Fit make motorists happier, safer drivers with tailored jokes on...
LONDON, UK – Kwik Fit launches its latest campaign created by its agency of record VCCP, Road Happy.The digital out of home campaign uses Ocean Outdoor’s vehicle react technology to anonymously scan...
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KFC transforms its Drive-Thrus into a Forza Horizon 5 racing track
MADRID, SPAIN – KFC Spain, facing a continuous decline in drive-thru sales and known for its notoriously tricky KFC Auto lanes, turned a logistical challenge into a creative breakthrough. In...
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Kyoorius Creative Awards 2025 receives over 4000 entries; judging began 25 April
MUMBAI, INDIA – The 2025 edition of the Kyoorius Creative Awards (KCA) has received more than 4000 entries from over 500 entrants across disciplines, marking the highest number of submissions and...
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MILKLAB & Tones And I brew up a new kind of gig courtesy of 72andSunny
MELBOURNE, AUSTRALIA – In a bold collision of caffeine and culture, MILKLAB launched Coffee Shop Sets, an early-morning live gig series that turned Melbourne’s Project 281 Coffee Roasters into a...
View ArticleWhat’s on the front matters: A quick guide to front-of-pack labels (and why...
MANILA, PHILIPPINES – When you’re in the grocery store, how do you decide which food to grab? Maybe you’re checking the price, looking for a favorite brand, or scanning the expiry date. But here’s a...
View ArticleNYFAI is here: New York Festivals x LTX Studio ignite the future of AI...
NEW YORK, USA – What happens when one of the world’s most prestigious advertising award shows teams up with a cutting-edge AI storytelling engine? You get NYFAI, a bold new frontier in creative...
View ArticleGold, Silver and Bronze winners announced for the WARC Awards 2025 Asia-Pacific
LONDON, UK – The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Asia Pacific. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic...
View ArticleLinkedIn boosts B2B marketing with video, enabling brands to sponsor content...
SINGAPORE – B2B marketers across APAC are facing intensifying pressure to provide campaign impact, with 87% in India feeling that ROl has become more important over the past two years. Rising to this...
View ArticleR/GA transforms TPG Telecom’s brand portfolio for long-term growth
SYDNEY, AUSTRALIA – Australia creative innovation company R/GA has partnered with TPG Telecom to redefine its brand portfolio strategy, creating a future-ready identity and marking a new chapter for...
View ArticleAgoda survey shows women travelers in Asia driving new hospitality trends in...
SINGAPORE – Women travelers are becoming an increasingly powerful presence in the travel industry, making 82% of travel decisions worldwide. Reflecting this growing influence, Agoda recently unveiled...
View ArticleSee all the ADFEST 2025 Lotus Grande winners
MANILA, PHILIPPINES – Highlighting the creative brilliance on display at ADFEST 2025, held from March 20 to 23, adobo Magazine shines a spotlight on the standout work that captured the jury’s attention...
View ArticleShraddha Kapoor stars in Neutrogena’s new glow up conceptualized by BBDO...
MUMBAI, INDIA – “All the Juice Your Skin Needs”, that’s the mantra of Neutrogena’s fresh faced digital campaign for its Hydro Boost Water Gel, and who better to lead the hydration parade than the...
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