PARIS, FRANCE – KFC France and Havas Paris are shaking up the fast-food conversation with Industrial Tenders, a groundbreaking brand experience campaign that directly confronted consumer scepticism in real time.
In a culture where authenticity defines food credibility, French consumers long believed KFC Tenders were industrially made, despite their hand-prepared reality. The solution? Let them experience the truth for themselves.
Havas Paris transformed KFC France restaurants into live demonstration stages by serving deliberately factory-made Tenders to unsuspecting guests. When customers reacted with disappointment, the reveal followed: KFC real Tenders are freshly hand-cooked in-restaurant – a truth far more convincing when tasted than told.
By turning point-of-sale into a powerful brand theatre, the campaign didn’t just change perceptions — it sparked national conversation, reinforced trust, and redefined how food authenticity can be proven in the age of experience-first marketing.
CREDITS:
Client / Brand: KFC France
Managing Director: Isabelle Herman
Chief Marketing Officer: Pierre Cailleau
Brand Director: Guillaume Saez
Creatives / HAVAS Paris
Chief Creative Officer: Stéphane Gaubert
Executive Creative Director: Etienne Renaux
Creative Director: Ludovic Miege
Creative Director: Jordan Molina
Motion: Tristan Lecuyer
Strategic Planning
Head of Creative Planning: Romain Roux
The post In France, everyone thinks KFC tenders are industrial. So, to prove them wrong, KFC France created The Industrial Tenders with Havas Paris appeared first on adobo Magazine Online.