LAS VEGAS, USA – The London International Awards (LIA) gears up to celebrate its 40th year in Las Vegas. Set against the glamorous backdrop of Encore @ Wynn, the 2025 LIA jury for Ambient & Activation, Billboard, Poster, and Print is headed by no other than Chaka Sobhani, President and Global Chief Creative Officer of DDB Worldwide.
Sobhani said, “I’m incredibly honoured and excited to be Chair of the Ambient & Activation, Billboard, Poster and Print Jury. These categories show the power of ideas that exist firmly IRL and the importance of that tactility both for brands and audiences alike.
Most of all, I’m looking forward to being in the company of some of the world’s most brilliant creative leaders and practitioners, getting stuck into some meaty debates around the work and ultimately seeing ideas we are all jealous of for all the right reasons.”
There is absolute integrity and transparency in the judging rooms, as all rooms are open to the press, creative excellence managers and young creatives who are part of the 2025 Creative LIAisons cohort. Allowing young creatives to sit in the judging rooms as the final and in-depth debates happen is one of the best ways for up-and-coming talent to learn from creative giants.
“When you have the most creative people together in the room as we have, a sure thing happens. The best creative work rises to the top. And the industry wins. It is from these outstanding creative pieces that the industry gets inspired and standards are elevated. Good work today paves the way for better work tomorrow. This is the jury that will weed out the mediocre and elevate the excellent,” commented Barbara Levy, President of LIA.
The complete list of Ambient & Activation; Billboard; Poster and Print jurors:
Chaka Sobhani, President/Global Chief Creative Officer, DDB Worldwide – JURY PRESIDENT
Nedal Ahmed, Executive Creative Director, Uncommon Creative Studio, New York
Celeste Dalairac, Executive Creative Director, ISLA, Buenos Aires
Oriel Davis Lyons, Chief Creative Officer, Mother New York
Sarah Eid, Regional Creative Director, Serviceplan Arabia, Jeddah
Jung A Kim, Chief Creative Officer, INNOCEAN, Seoul
Dennis May, Chief Creative Officer DACH, Publicis Groupe Germany, Düsseldorf
Ruxandra Papuc, Global Executive Creative Director/Partner, AIN’T, Milan
Eduardo Salles, Global Creative Director, MullenLowe
Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy
Aaron Starkman, Global Chief Creative Officer, Rethink
The LIA (London International Awards) 2025 judging sessions will take place from September 25 to October 3 at Encore @ Wynn Las Vegas.
The post LIA 2025 unveils jury for Ambient & Activation, Billboard, Poster and Print led by DDB’s Chaka Sobhani appeared first on adobo Magazine Online.