SINGAPORE – We Are Social Singapore, the socially led creative powerhouse promotes Daniel Foo to Executive Creative Director in a move that signals a stronger, sharper creative edge for the agency’s growing Southeast Asia presence.
With this elevation, Foo steps into a pivotal role: steering the agency’s creative output, mentoring talent, and pushing boundaries to craft exceptional work. Reporting to Southeast Asia MD Naiyen Wang, Foo also joins the regional leadership team, underscoring the agency’s commitment to creativity that drives connection.
Foo first landed at We Are Social in 2024 as Creative Director, following a three-year stint on the client side with Lazada. He then worked with agencies like BBH, Grey Group, JWT, McCann with over 15 years of shaping campaigns across tech, banking, tourism and retail. His work has been awarded at award shows locally and globally including D&AD and the Creative Circle Awards.
This move comes on the heels of major milestones for We Are Social: the recent launch of Luna, its proprietary AI agent, in collaboration with Skechers; a shiny new office opening in Bangkok; and the addition of fashion giant H&M to a roster already boasting names like Samsung Mobile, Warner Bros. Discovery, UOB, and Ferrari.
Naiyen Wang, managing director, Southeast Asia at We Are Social said: ”Social is now a core pillar in brand building. Having a creative leader with diverse global, regional and local experiences who is able to translate brand challenges into meaningful and effective through-the-funnel social moments is invaluable. Daniel is able to blend strategic rigour with creative craftsmanship for every brief to elevate the work. In the year that he has been with us, he has proven to be a creative leader who inspires, understands the critical importance of effectiveness and is a true partner to both our teams and clients.”
Daniel Foo, executive creative director at We Are Social Singapore commented: “Big thanks to Naiyen and the agency for the trust and support. I get to work with a team of absolute killers, which makes making great work fun, to put it simply. Work that gets people talking — not just in the industry, but out in the real world.”
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