NEWCASTLE, ENGLAND – What happens when a creative powerhouse meets a retail icon at the peak of its game? For END. Clothing’s 20th anniversary, the answer is OH SIX – the independent creative content agency putting the North East on the map with a campaign that’s equal parts fashion statement, heritage homage, and cultural flex.
Tasked as lead creative production agency, OH SIX is front and centre of a year-long celebration marking two decades of END.’s streetwear supremacy. The collaboration kicks off with a cinematic trio of short films, uniting fashion, humour, and a fierce regional identity – all rolled out across digital and social in true style.
From seaside chip shops to the thunder of the North Sea, OH SIX translates END.’s origin story into a sensory experience. Each short film ties in with a heavyweight brand partner such adidas, Lacoste, Crocs, &Wander into capturing distinct facets of the North East’s cultural DNA.
‘Fish and Chips’ – adidas, PICANTE, Local Space
Golden batter, seaside banter, and a limited edition adidas BW Army sneaker inspired by the humble chip shop. The film serves a nostalgic, tongue-in-cheek tribute to one of Britain’s most beloved rituals — with a wardrobe that hits as hard as the vinegar. Fashion meets fry-up? We’re here for it.
‘Arcade’ – Lacoste
Grime Gran. Schak. Tazo. Welcome to the neon-lit playground where vintage arcade vibes meet modern music culture. OH SIX’s creative vision levels up with a bespoke soundtrack, custom styling, and raw North Eastern energy. It’s bold, it’s bass-heavy, and it’s built for the next-gen creator set.
‘North Sea’ – Crocs, &Wander
Windswept. Cinematic. Powerful. Shot on the region’s rugged coastline, this film is a tribute to nature, resilience, and community where fashion and the elements collide. Think utility, think beauty, think Crocs like you’ve never seen them before.
END.’s creative team set the creative tone, a rugged, visually arresting tribute to the power and beauty of the North Sea. Shot on location on the coast of the North East, this story is about community, landscape and resilience — where fashion and nature meet.
Kate Andrews Creative Studio Manager, END added, “Working with OH SIX was a true pleasure. Rich and the team delivered seamless production from start to finish, demonstrating remarkable ingenuity even within small budgets. Their problem-solving skills are outstanding, and they helped to take the stress out of managing a complex set of campaigns. They collaborated with myself and the Creative team extremely well and helped bring our creative vision to life with their team of specialists. They acted like an extension of the team and we wouldn’t hesitate to bring them on board again.
“OH SIX made my life easy. Even when things got tough, they had my back — stepping in as a true extension of our team rather than taking the whole thing away. They navigated tight timelines and tighter budgets with calm, care and creativity. When we needed a fresh idea fast, they came through with a corker for the Lacoste Arcade film. Being on set with them is always a highlight — they bring a brilliant crew and create such a positive, professional energy. Couldn’t have asked for better collaborators.” said Louise Amos, Creative Production Manager, END.
“This anniversary campaign was about telling real stories, with real people, in places that matter,” said Stu Amos, Senior Creative at OH SIX. “Having someone like Grim Gran on board — who’s both hilarious and hugely popular right now — brought instant authenticity to the project.”
CREDITS
END. x Adidas originals – ‘Chip Shop’: https://youtu.be/DpYcgSfG28s?feature=shared
Creative: End. Clothing
Agency: OH SIX
Agency Chief Creative Director: Ricky Mason
Agency CEO: RIchard Boon
Director Krishna Muthurangu
Senior Creative Stu Amos
Junior Producer Ellie Naseby
Senior Creative Brand Manager Kate Andrews
Creative Production Manager Louise Amos
Creative Videography Manager Ant Tran
Creative Photography Manager Adam Thirtle
Brands Marketing Campaigns Manager Cameron Poole
DoP Ali Hutchinson
Camera Op/Gimbal Steven lee Sinclair
1st AD James Potts
END. x Lacoste – ‘Arcade’: https://youtu.be/K-_EsWg3mmI?feature=shared
Creative: OH SIX
Agency: OH SIX
Agency Chief Creative Director: Ricky Mason
Agency CEO: RIchard Boon
Director Ricky Mason
Senior Creative Stu Amos
Junior Producer Ellie Naseby
Senior Creative Brand Manager Kate Andrews
Creative Production Manager Louise Amos
Creative Videography Manager Ant Tran
Creative Photography Manager Adam Thirtle
Brands Marketing Campaigns Manager Cameron Poole
DoP Ali Hutchinson
Camera Op/Gimbal Steven lee Sinclair
1st AD James Potts
END. x Crocs &Wander ‘North Sea’: https://youtu.be/DZ1LTTs9fUg?feature=shared
Creative: End. Clothing
Agency: OH SIX
Agency Chief Creative Director: Ricky Mason
Agency CEO: RIchard Boon
Director Krishna Muthurangu
Senior Creative Stu Amos
Junior Producer Ellie Naseby
Senior Creative Brand Manager Kate Andrews
Creative Production Manager Louise Amos
Creative Videography Manager Ant Tran
Creative Photography Manager Adam Thirtle
Brands Marketing Campaigns Manager Cameron Poole
DoP Ali Hutchinson
Camera Op/Gimbal Steven lee Sinclair
1st AD James Potts
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