MUMBAI, INDIA – This Mother’s Day, Kotak Life and creative powerhouse Wondrlab invite us to step back, slow down, and revisit the quiet corners of memory in a film that’s more felt than seen. Titled Viraasat, this evocative campaign reframes the conversation around motherhood not with melodrama, but with meaning.
In a world full of noisy expressions of affection, Kotak Life chooses stillness. Here, the mother’s legacy – her Viraasat isn’t wrapped in grand gestures or Pinterest perfect moments. It’s in the simple things: the way she folds a dupatta, the quiet assurance in her eyes, the rituals we didn’t realize were lessons. As the brand eloquently phrases it: “Ma ki di hui Viraasat.”
Conceptualized in deep partnership with Wondrlab, the film shifts the Mother’s Day narrative from emotional outpouring to emotional inheritance. It champions the understated, often-unnoticed imprints mothers leave behind – values that go beyond just love, into the very architecture of our being.
Content Leads at Wondrlab Network
Speaking about the campaign, Ashish Nair, CMO and Head – Customer Value Management and Health Tech, Kotak Mahindra Life Insurance, said, “A mother’s true legacy lies in the way she shapes hearts and minds. Her values don’t just stay with us—they become us. This film is an ode to every mother who quietly prepares her children for the world, one life lesson at a time.”
Bhavesh Kosambia and Rahul Chandwani Content Leads Wondrlab said, “We wrote this film with an immense sense of nostalgia. The brief inspired us to journey back in time and pick out vivid moments that actually helped us learn from our mothers. It was truly a magical trip down memory lane, reminiscing and realising how much of an imprint our moms leave on us.”
CREDITS
Team Kotak Life
Ashish Nair – CMO and Head – Customer Value Management and Health Tech
Saptaparni Paul – Deputy Vice President, Brand Marketing
Shambhavi Pandey – Deputy Vice President, Brand Marketing
Tanvi Ruparel – Assistant Vice President, Brand Marketing
Team Wondrlab
Founder: Saurabh Varma
Co-founder & CCO: Amit Akali
Co-founder & Managing Partner: Rakesh Hinduja
COO: Sanju Menon
Content Leads: Bhavesh Kosambia and Rahul Chandwani
Integration Director: Rinesh Jayarathne
Content Partner: Puneet Mehra
Content Partner: Nitin Dhumal
Brand Strategy Partner: Kamaljeetkaur Khalsa
Integration Associate: Yash Khunte
Content Creator: Kirti Tawanda
Content Creator: Rakshanda Kadam:
Producer: Tanaya Kaur Matharu
Director: Shannen Pereira
The post Kotak Life and Wondrlab craft a tender tribute to mothers this Mother’s Day appeared first on adobo Magazine Online.