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Reasons why influencer marketing is a big hit among Filipinos, according to...
MANILA, PHILIPPINES — Two realities in Filipino culture make us receptive to influencer marketing. First, we love celebrities – watching them, learning about their lives, and talking about them....
View ArticleChef William Wongso collaborates with Bakmi Nyonya Table for special 8-course...
MANILA, PHILIPPINES — Renowned Indonesian culinary icon Chef William Wongso and Chef Lucy Tarmiji Garcia of Bakmi Nyonya Table invite food enthusiasts to embark on “The Best Indonesian Dinner in...
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Samsung Philippines sponsors Manila Marathon and Cebu Half-Marathon with...
CEBU / MANILA, PHILIPPINES — Home appliance company Samsung Philippines is helping Filipinos break through their fitness limits as the official title sponsor of two of the country’s premier running...
View ArticleGrab sweeps top honors at 2024 Effie Awards Malaysia, nabs fourth consecutive...
KUALA LUMPUR, MALAYSIA — The 16th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fourth consecutive year, while Grab Creative Studio won “Agency of the Year” for the...
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Publicis London flies theater-goers across the world with Cathay and LW...
LONDON, UK — Publicis London and Cathay have unveiled a new campaign to celebrate the premium travel lifestyle brand’s partnership with LW Theatres. The creative proposition, the magic that starts when...
View ArticleThe Philippine Marketing Association unveils plans for StratMark Student...
MANILA, PHILIPPINES — The Philippine Marketing Association (PMA) is set to host Strategic Marketing (StratMark) Conference 2024, the country’s premier annual convergence of marketing students,...
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Building customer loyalty with Rakuten Viber’s business solutions
MANILA, PHILIPPINES — With the year’s most anticipated double-digit online shopping festivals like the coming 10.10 and 11.11, brands have a prime opportunity to connect with new customers and build...
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IDC 2024’s ‘Design Beyond Desire’ mandates a future of hope, AI, community,...
MANILA, PHILIPPINES — The International Design Conference (IDC), the Philippines’ leading platform for design innovation since 2017, assembled some of the creative industry’s brightest and most curious...
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KMC Solutions opens nominations for second annual KMC Startup Awards
MANILA, PHILIPPINES — Flexible workspace solutions and staff augmentation provider KMC Solutions is gearing up for the second year of the KMC Startup Awards. This prestigious award program recognizes...
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National Public Relations Congress returns with ‘Into the Unknown’ from...
MANILA, PHILIPPINES — The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will hold its 31st installment from September 26 to 27 at The Manila...
View ArticleThis Daughter’s Day, Stayfree doesn’t shy away from taboo topics such as periods
MUMBAI, INDIA — In honor of Daughter’s Day, menstrual hygiene brand Stayfree launched its latest digital campaign highlighting the importance of healthy period conversations within families that help...
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Cristina ‘Tin’ Sanchez returns to Philippines as Executive Creative Director...
Cristina “Tin” SanchezMANILA, PHILIPPINES — Creative agency Publicis Manila has appointed Cristina “Tin” Sanchez as Executive Creative Director. Tin is an experienced creative leader who has spent many...
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CCP shares the rich treasures of Mindanaoan arts and culture for SKE’s golden...
MANILA, PHILIPPINES — The Cultural Center of the Philippines (CCP) celebrated the 50th founding anniversary of the Sining Kambayoka Ensemble (SKE) with a series of outreach performances from September...
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The One Show 2025 launches call for entries with campaign by Cutwater
NEW YORK, CITY — The One Club for Creativity has officially launched The One Show 2025, supported by an engaging call for entries campaign by creative and media agency Cutwater.Entries to The One Show...
View ArticleClean Creatives’ latest F-List report calls out leading advertising agencies...
NEW YORK, USA — A newly published report from campaign group Clean Creatives has uncovered 1,010 active and recent contracts between fossil fuel organizations and leading advertising and PR firms...
View ArticleMcDonald’s Philippines opens registration for annual Stripes Run benefiting...
MANILA, PHILIPPINES — McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that...
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AIC and The Secret Little Agency declare that beauty has no age limits...
SINGAPORE — The Agency for Integrated Care (AIC), in partnership with The Secret Little Agency, has launched the second phase of the “Break The Silver Ceiling” movement, a transformative initiative to...
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TBWA\ Thailand and Juice Network show why Spotify is Thai Gen Zs’ go-to music...
SINGAPORE — Global leading audio platform Spotify has released its latest ATL campaign in Thailand with lead agencies Juice Network and TBWA\ Thailand, positioning the platform’s power in an unmatched...
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Pursuit of truth and beauty at the center of Gawad CCP Para sa Sining 2024
MANILA, PHILIPPINES — As the highest award given by the Cultural Center of the Philippines (CCP) to artists or groups who enrich the development of their craft, the Gawad CCP Para sa Sining is a...
View ArticleViu invades Manila campuses with interactive campus your
MANILA, PHILIPPINES — Viu, a leading pan-regional over-the-top (OTT) video streaming service known for delivering trending K-dramas and Asian entertainment, has introduced “Campus Connect: THE VIU...
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