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Dentsu Creative Manila challenges creative status quo with innovative solutions
MANILA, PHILIPPINES — The true mark of creativity is adaptability — the ability to adjust and thrive in the face of change, to innovate and evolve as needed, and most importantly, to excel at them. In...
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How McDonald’s Philippines built a healthy working environment for crew...
MANILA, PHILIPPINES — McDonald’s Philippines, with over 760 stores across the country, is one of the biggest employers for Filipinos, boasting a proud number of more than 60,000 employees — half of...
View ArticleGrand Jury for the 2025 Gerety Awards revealed with 14 creative leaders from...
PARIS, FRANCE — Respected and influential leaders from the advertising and marketing industry are set to join the Grand Jury for the 2025 Gerety Awards.“Gerety assembles an exceptional group of global...
View ArticleDavid Neal to drive innovation in finance as DEPT’s new Global Chief...
AMSTERDAM — Global digital agency DEPT® has appointed David Neal as its new Global Chief Financial Officer (CFO). In this role, David Neal will bring together the global finance and operations team,...
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The Shout Group promotes FCB Shout trio: Syahriza Badron to MD, Wang le Tjer...
KUALA LUMPUR, MALAYSIA — The SHOUT Group, the Malaysian-owned and operated advertising holding company, has its sights firmly on future success by making not one, but three well-deserved promotions:...
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Toyota and Saatchi & Saatchi dream up fictional recreation organization for...
WELLINGTON, NEW ZEALAND — Toyota has just launched a campaign for the RAV4 that utilizes New Zealand’s Department of Recreations, Activities, Visits and Stuff (D-RAVS). If you’ve never heard of this...
View ArticleIndigenous-owned agency Slik celebrates business growth with Melbourne expansion
MELBOURNE, AUSTRALIA — Independent creative agency SLIK has opened in Melbourne, expanding to meet client growth and capitalize on new business opportunities.The Melbourne launch strengthens SLIK’s...
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New ready-to-drink alcoholic cocktail Absolut Vodka & Sprite debuts in the...
MANILA, PHILIPPINES — Absolut Vodka & SPRITE transforms the Philippines, pulling off the ultimate, unplanned hangout, and celebrating its arrival as a new alcoholic ready-to-drink (ARTD) cocktail...
View ArticleThe Huddle Room brings back annual CreaCon with the UST Marketing Investigate...
MANILA, PHILIPPINES — Is TV dead? This question has been on everyone’s minds ever since digital devices revolutionized how we consume content. Social media apps and streaming platforms now dominate our...
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The Bradesco Seguros Group highlights the extraterrestrial power of...
SAO PAULO, BRAZIL — The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got...
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Mindshare Philippines named Media Agency of the Year at MMA Smarties 2024
MANILA, PHILIPPINES — Before the year closes, Mindshare Philippines took home 20 prizes at the MMA Smarties Philippines 2024, earning the “Media Agency of the Year” title. This win further establishes...
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Dentsu India and IWMBuzz Media present a picture of India’s gaming ecosystem...
MUMBAI, INDIA — Dentsu India, in collaboration with IWMBuzz Media, has unveiled the “India Gaming Report,” a comprehensive analysis of the country’s gaming ecosystem. This one-of-a-kind report goes...
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Papaya inspires adults to bring play back into their lives with You’re the...
LONDON, UK — You’re the Goods and Papaya have released a euphoric campaign to launch “Play On,” the mobile gaming company’s new brand platform, across the UK and later in the US and beyond. Papaya is a...
View ArticleInterpublic broadens ecommerce prowess with Intelligence Node acquisition,...
NEW YORK, USA — Interpublic Group announced the acquisition of Intelligence Node, a leading ecommerce intelligence platform renowned for its unparalleled data accuracy and global reach. This strategic...
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World launches data safety ad with adam&eveBerlin in time with Spotify’s...
BERLIN, GERMANY — World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide...
View ArticlePenny honors Förderpenny supporters and volunteers in powerful year-end spot...
MUNICH, GERMANY — PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such...
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Yellow Cab, Manila Craft brought on a night of free cocktails and chill vibes
MANILA, PHILIPPINES — On November 29, Yellow Cab Pizza partnered with Manila Craft to host an unforgettable evening of great drinks and good company. From 6:00 pm to 10:00 pm, customers were treated to...
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Rufa Mae Quinto stars in Fresca Tuna’s new digital film by Leron Leron Sinta...
MANILA, PHILIPPINES — Rufa Mae Quinto stuns viewers with a Booba-like performance Fresca Tuna’s digital film Gold.In a tongue-in-cheek mockumentary, Rufa Mae plays the character of Luffa May, a woman...
View ArticleColenso BBDO, Ogilvy and Cheil top The One Club for Creativity’s 2024 One...
SHANGHAI, CHINA — The One Club for Creativity has announced the 2024 ONE Asia Creative Rankings, based on results from the recent ONE Asia Creative Awards.ONE Asia celebrates the best creative work of...
View ArticleYahoo DSP survey underlines Singapore marketers’ concerns on data...
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed.The survey,...
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