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Chat, meet Minotaur: a game-changer for brands, communities, and creators
MANILA, PHILIPPINES — MINOTAUR officially pushes its start button in the Philippine marketing industry. With a team of the most seasoned advertising, gaming, events, and culture drivers, Minotaur is...
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VCCP London launches a vibrant new campaign introducing London Overground’s...
LONDON, UK — Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which brings awareness to the six newly-named London Overground lines, each of which aims...
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Christmas ad from Pomelo and BBDO Guerrero reminds Filipinos what matters...
MANILA, PHILIPPINES — In a category long defined by limitations, Pomelo and BBDO are challenging convention this Christmas with a film that brings a new spirit to connecting families across borders....
View ArticleUnited Neon elevates commuter experience via PITX with innovative advertising...
MANILA, PHILIPPINES — Marketing powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Integrated Terminal Exchange (PITX), the Philippines’ first landport, to transform commuter...
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Iris Olsson directs documentary for the Finnish Institute for Health and...
HELSINKI, FINLAND — Domestic violence is the world’s most-watched combat sport, with over 800 million* spectators annually. It’s also the dark side to the happiness in Finland. Life at the Ringside, a...
View ArticleDentsu Creative shares ‘Fragment Forward’ 2025 Trends Report on the age of...
TOKYO, JAPAN — Dentsu Creative has launched its 2025 Trends Report, “Fragment Forward,” an in-depth exploration of the forces impacting today’s cultural, economic, and technological landscapes. The...
View ArticleThe One Club for Creativity brings in 51 creative leaders from APAC for The...
NEW YORK, USA — The One Club for Creativity has announced more than 240 creative leaders from 40 countries who will serve on the global jury for The One Show 2025, including 51 based in 13 countries in...
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Coca-Cola launches virtual snow globes in London with Accenture as part of...
LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D animation as part of its Piccadilly Lights residency in London.Using...
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Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative...
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate, sometimes challenging path that demands both research and repeated test drives. For many,...
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Boticário puts the spotlight on children who become caregivers for their...
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on the act of caring for loved ones as a natural part of life’s journey in...
View ArticleGroupM and GrabAds forge industry-first partnership that unlocks Grab’s...
SINGAPORE — GrabAds, the advertising arm of leading superapp Grab, will expand its strategic partnership with GroupM, WPP’s media investment group, to help the latter’s clients unlock the power of...
View ArticlePublicis Conseil highlights Dacia Aftersales’ service with mysterious ‘The...
PARIS, FRANCE — Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its workshops can offer.Nowadays, many people dread having their car serviced or...
View ArticleINVNT Group Singapore celebrates new business wins in 2024 with LinkedIn and...
SINGAPORE — Brand storytelling and experiential innovation agency INVNT GROUP Singapore is wrapping up 2024 with major new business wins and a number of other milestones achieved.Building on INVNT...
View ArticleChow Kok Keong announces departure from Innocean as Chief Creative Officer...
JAKARTA, INDONESIA — KK (Chow Kok Keong), a notable creative leader in Southeast Asia, returned to Jakarta in 2022 to take the creative helm at INNOCEAN after serving as Hakuhodo’s Regional Executive...
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A return to cradle: Beckoning consciousness and slumber with Himig Himbing
For as long as there have been children, there has been some form of tune hummed to put them to sleep. MANILA, PHILIPPINES — Children’s bedtime was largely ritualistic before it turned occupational. In...
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Smart teams up with Adobe and Amdocs to deliver world-class CX
MANILA, PHILIPPINES – In line with its heightened commitment to deliver amazing experiences to Filipinos, mobile services provider Smart Communications, Inc. (Smart), the wireless services arm of...
View ArticleDeleted scenes or game-changing ads? Android and Prime Video’s ‘Call Me Bae’...
MUMBAI, INDIA – Is Call Me Bae an Android ad in disguise? Or is the Android campaign just extended outtakes from the series? Honestly, we don’t know the difference—and we’re loving it.The show follows...
View ArticleThailand set to attract an estimated 4 million additional visitors a year...
BANGKOK, THAILAND – A new study from digital travel platform Agoda has revealed that Thailand’s landmark marriage equality legislation is set to deliver an additional 4 million international visitors...
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Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in...
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100bn this year,...
View ArticleUnilever partners with DepEd to promote nutrition education for Filipino...
MANILA, PHILIPPINES – Unilever and the Department of Education (DepEd) have signed a landmark Memorandum of Agreement to launch a nutrition education initiative aimed at public school students,...
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