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Kantar answers the burning question: What’s next for brands in 2025?
MANILA, PHILIPPINES – As we start to settle into 2025, it makes one wonder what the new year is bringing us. However, it is a hard question to answer for those in marketing. After all, anyone in the...
View ArticleLipton fills Think HQ’s cup as agency wins three brands in iconic tea...
SYDNEY, AUSTRALIA – Fully-integrated positive change agency Think HQ has significantly expanded its remit with global tea leader Lipton Teas and Infusions in the Australian market, retaining hero brand...
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Stephanie Kienle Gonzalez redefines excellence as Toshiba’s Takumi Master for...
MANILA, PHILIPPINES – Toshiba, world’s leading manufacturer of artisanal home appliance solutions, elevates artistry and innovation to new heights with its Beyond Details initiative—a tribute to...
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Morrisons and Leo Burnett get personal this Valentine’s Day with bespoke love...
LONDON, UK – Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK,...
View ArticlePepsiCo, DDB MNL win 3 Silver at 60th Anvil Awards
MANILA, PHILIPPINES – Leading multinational food, snack, and beverage firm PepsiCo‘s integrated marketing communications campaigns with its creative agency DDB MNL won three Silver trophies at the 60th...
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Coke Studio through the seasons: On culture, collaboration, and innovation...
MANILA, PHILIPPINES — Coke Studio Philippines has reshaped the Filipino music scene by bridging genres, artists, and fandoms—creating a platform where collaborations spark and new sounds emerge. Coke...
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Hearts & Science Philippines hosts ‘Building Brands Through Hearts & Science’...
MANILA, PHILIPPINES – In today’s climate, capturing the attention of even one person is a tremendous feat in and of itself. Yet, Hearts & Science Philippines, an Omnicom Media Group agency,...
View ArticleADFEST adds sessions that clear the chaos around AI, DEI & Collabs
PATTAYA, THAILAND – Newness is a difficult creature to tame. But advertising and marketing depend on their ability to do just that, to take on newness and use it to surprise, engage, entertain and...
View Articleadobo Picks: Super Bowl LIX’s ad bowl is one big pop culture touchdown
Back in 2015, brands shelled out around $4.25 million for a Super Bowl ad spot. Fast forward ten years, and that price tag has nearly doubled. According to USA Today, companies are reportedly coughing...
View ArticleWPP & Amazon Music join forces in fighting cancer in new ‘Louder Than Cancer’...
LONDON, ENGLAND – Amazon Music and creative agency WPP unveiled “Louder Than Cancer,” a new groundbreaking initiative that unites top global artists to harness the power of music in recognition of...
View ArticleU Mobile celebrates CNY with a poignant reminder that happiness is...
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, launched its latest campaign film for U Mobile for the Chinese New Year. “Yuan,” meaning...
View Article303 MullenLowe, St John WA challenge Aussies to swap screen time for real...
PERTH, AUSTRALIA – St John WA highlighted the contrast between social media doom scrolling and the excitement and human connection of being a first aid volunteer at events in a new recruitment campaign...
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The Core Agency kicks off 2025 with bold, new look
SYDNEY, AUSTRALIA – Independent creative and branding agency, The Core Agency, entered its 17th year with a fresh new look, marking the next evolution of the business and reflecting its growing...
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Dentsu India strengthens leadership bench for strategic growth
MUMBAI, INDIA – Dentsu India has announced two transformative leadership appointments, underscoring its unwavering commitment to innovation and growth across the Marketing, Technology, and Consulting...
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FCB Group India names Aanandita Banerjee as new production head for 456 Studios
MUMBAI, INDIA – FCB Group India has appointed Aanandita Banerjee to lead productions under the 456 Studios banner, FCB’s dedicated production unit. As FCB Group India continues to grow its production...
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Dylan Patisserie embraces Valentine’s season with a universal love language –...
MANILA, PHILIPPINES – Dylan Patisserie and Café redefines the art of romance this Valentines season with a collection that speaks the universal language of love—through pastry. Inspired by the many...
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OMD Worldwide takes on the future with bold new position: ‘We Create What’s...
MUMBAI, INDIA – Omnicom Media Group agency OMD Worldwide, the world’s largest media agency network unveiled a new positioning staking its claim as the media partner with the vision, expertise,...
View ArticleNike scores the Clio Award for best ad in the Super Bowl with ‘So Win’
NEW YORK CITY, USA – On Super Bowl Sunday, it wasn’t just the Philadelphia Eagles who scored the biggest touchdown that night. Just as it was happening, the ad industry is also having their biggest...
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Tired of razor burns and breakouts? Meet your new shave companion”
MANILA, PHILIPPINES – We’ve all been there—rushing through a shave only to end up with missed hairs, razor burns, and even pimples. If you’ve ever stretched your skin for a closer shave or had to go...
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You’re The Goods and Papaya take Swing to London
LONDON, UNITED KINGDOM – Mobile gaming company Papaya is redefining the its iconic Swing ad. Originally an exhilarating in-camera stunt featuring two fearless adventurers soaring high above the streets...
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