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Macbeth Apparel teams up with GIGIL to unleash the rockstar within in ‘Scream’
MANILA, PHILIPPINES – Being a rocker means embracing resilience—just like Filipinos, who face life’s challenges with defiant strength. This inspired Macbeth Apparel, a brand that screams rebellious...
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IPG Mediabrands names Kumar Kanagasabapathy as APAC Chief Strategy Officer
SINGAPORE – IPG Mediabrands has appointed strategist Kumar Kanagasabapathy as its new Chief Strategy Officer for Asia Pacific, reinforcing its commitment to innovation and growth in the region’s...
View ArticleFuller appoints Kale Fuller as Sydney managing director, expanding the...
SYDNEY, AUSTRALIA — Independent brand creative agency Fuller is making moves on the Australian east coast, appointing Kate Fuller as Managing Director, Sydney – solidifying its national presence while...
View ArticleMBCS & Malaysia Aviation Group capture the highs and lows of The Race Home...
KUALA LUMPUR, MALAYSIA – MBCS, the media-fueled creative content powerhouse under IPG Mediabrands, teams up with Malaysia Aviation Group (MAG) to bring an evocative tale of homecoming in its latest...
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Love, lust, and the last packet: SKYN brings a twist to Valentine’s Day Drama
TOKYO, JAPAN — What happens when love, lust, and last-minute convenience collide? SKYN Condoms takes a witty deep dive into Japan’s cultural nuances with its latest campaign, Soft Competition—a...
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ICW’s Portfolio Evening 2025 champions women and non-binary creatives in...
INDIA — The future of Indian advertising is undeniably diverse, and Indian Creative Women (ICW) is leading the charge. Staying true to its mission of fostering inclusivity in the creative space, ICW...
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Pat Cummins goes Full Cricket Mode in Prime Video’s latest campaign by Leo...
SYDNEY, AUSTRALIA – Cricket fever is reaching new heights as Prime Video launches its latest campaign, Go Full Cricket, featuring none other than Australian Men’s Cricket Captain and Prime Video...
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When happn finds Steve: A love story in creativity
PARIS, FRANCE – In the ever-evolving world of dating apps, where swipes dominate screens and digital fatigue is all too real, happn stands apart, rooted in the charm of real-life encounters. And now,...
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World Kitchens opens at Araneta City’s Gateway Mall 2
MANILA, PHILIPPINES – Step into a world of flavors at World Kitchens, the metro’s newest exciting dining destination, now open at Gateway Mall 2, Araneta City. This five-star culinary experience,...
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Buy yourself flowers in 10 mins from BigBasket “V‘cause your red flags...
MUMBAI, INDIA – Valentine’s Day is usually about love, grand gestures, and heart-shaped everything. But this year, BigBasket and Talented are delivering something else—a much-needed reality check....
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Sony captures every angle of Super Bowl LIX to elevate the fan experience
SINGAPORE – Sony, an official technology partner of the NFL, will have more technology than ever capturing this year’s Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on...
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VCCP cracks the memory code on the most memorable Super Bowl ads in the past...
NEW YORK CITY, USA — Creative agency VCCP published the report “Cracking the Memory Code: Super Bowl Edition”, exploring the science of memorability and advertising in the Super Bowl Ads from the past...
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Fabric of London: VCCP and Wavemaker UK unveil winning TfL campaign for...
LONDON, UK – Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK.’‘Fabric of London’ is the winning campaign of Outernet...
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Britannia unveils limited edition Harry Potter themed biscuits in...
MUMBAI, INDIA — Britannia is set to enchant snack time with a limited-edition launch that’s bound to spellbind. In collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP), Britannia...
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CJ WORX and Honda Motorcycle Thailand unite for Thailand’s Largest Family...
BANGKOK, THAILAND — CJ WORX has teamed up with Honda Motorcycle Thailand to launch Thailand’s Largest Family Portrait – a campaign that celebrates an unprecedented community of 18 million Honda Wave...
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MAD STARS 2025 opens for entries with new categories
BUSAN, SOUTH KOREA – MAD STARS proudly invites marketing, advertising, and digital content professionals to show their creativity as it celebrates its 18th anniversary. Submissions for MAD STARS 2025...
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McDonald’s Malaysia and Leo Malaysia Capture the Heart of Lunar New Year with...
KUALA LUMPUR, MALAYSIA – For three decades, McDonald’s Malaysia has marked the Lunar New Year with its beloved Prosperity Burger. This year, in collaboration with Leo Malaysia, the brand goes beyond...
View ArticleNew York Festivals & African Cristal Festival unveil the NYF Cristal Village...
New York, USA –Creativity has the power to educate, inspire, and drive meaningful change. In a groundbreaking collaboration, the New York Festivals Advertising Awards and the African Cristal Festival...
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Valio and TBWA\Helsinki surprise commuters in Helsinki with the world’s...
HELSINKI, FINDLAND – An immersive campaign took over Helsinki railway station escalators and made the most of every surface. Using moving escalators, static graphics and metallic dividers turned into...
View ArticleIABC Philippines and COMCO School of Communications launch first...
MANILA, PHILIPPINES — The International Association of Business Communicators (IABC) Philippines and COMCO School of Communications are set to launch of the first-ever Communications Olympiad in the...
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