KUALA LUMPUR, MALAYSIA – MBCS, the media-fueled creative content powerhouse under IPG Mediabrands, teams up with Malaysia Aviation Group (MAG) to bring an evocative tale of homecoming in its latest film, The Race Home.
Timed perfectly for the Chinese New Year (CNY) festive season, the film weaves together three distinct journeys, all converging on a single destination: home. Seen through the eyes of the travelers, it’s a story not just about movement, but about the people who make the journey possible, from airport staff to airline crew, ensuring every homecoming is as smooth as it is meaningful.
Eddy Nazarullah, Creative Director of MBCS said, “The idea for this film comes from a shared experience that resonates deeply with many Malaysians – the race back home for festive seasons. This is a time of high emotions, as people are excited about reuniting with loved ones, yet anxious about the airport rush.
“We’ve all been there in those moments of chaos, where every second matters in making that precious flight. The story draws inspiration from the role Malaysia Aviation Group plays in turning a potentially stressful experience into a warm, welcoming one, as amidst the rush, there are always helping hands to make the journey smoother. At the end of the day, it’s not just about the destination but the people who help you get there through the twists and turns.”
Lau Yin May, Group Chief Branding & Customer Experience Officer of Malaysia Aviation Group said, “Malaysia Aviation Group is more than just an organisation – it’s a caring companion that understands the emotional significance of travelling home, especially during festive seasons. We get what it’s like to be away from loved ones, and try to ensure that every passenger feels supported, valued, and cared for at every step of the way.”
The film was directed by Chevie Law from Directors Think Tank.
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