SYDNEY, AUSTRALIA — Independent brand creative agency Fuller is making moves on the Australian east coast, appointing Kate Fuller as Managing Director, Sydney – solidifying its national presence while gearing up for ambitious growth in Australia’s most competitive market.
With a sharp strategic focus and a legacy of creative excellence, Kate will lead Fuller’s Sydney expansion while shaping the agency’s broader national strategy. Founded in Adelaide 30 years ago, the second-generation-led agency is now poised to scale new heights, bringing its signature blend of storytelling, strategy, and brand amplification to a growing client base in New South Wales.
In addition to setting the strategic direction and leading business development in Sydney, Kate will continue to work across brand strategy and creative campaigns, guiding Fuller’s team to deliver the outstanding work and client service it is known for on a national scale.
Kate joined Fuller in 2014, working across communications, creative and digital content strategy roles in Adelaide before moving to Sydney in 2022 to lay the foundation for growth into the eastern states as Brand Communication Strategist. Most recently, Kate managed Fuller’s acquisition of Sydney branding agency BrandMatters in 2023, successfully leading the team, and a suite of valued clients, through the transition.
Her career has also included roles as editor at Hardie Grant Magazines, US correspondent for a business trade publication, Science Writer and Communications Officer at the UK’s University of Oxford, and Communications and Media Officer for primary health care research organisation, PHCRIS.
“I joined Fuller a decade ago with a global perspective on media and communications. It’s been an incredible journey collaborating with our national MD and leadership team to grow the business and shape new services tailored to clients’ evolving needs. Expanding our market presence in Sydney feels like the perfect next chapter as we build on the momentum of 2024,” Kate said.
“While continuing to grow and refine our brand and creative offer remains my top priority, I’m genuinely excited to step into a more external-facing role – connecting with Sydney, sharing our story, and showcasing the brilliant work we do, the talented people behind it, and the values that make us who we are.
“We’re driven by achieving results for our clients, and working in partnership with brands to recognise their competitive advantage, amplify their stories, attain market cut-through, and make a real difference. But there’s also a real warmth that comes from working with Fuller. The moment you step into our offices, you’ll feel listened to, valued and part of the family. We’re excited to welcome more clients into our Sydney home.
“I’m particularly looking forward to growing our partnerships across health, patient advocacy, medical research and the not-for-profit space – sectors I am deeply passionate about – and where impactful storytelling and genuine connection can make a real difference.”
About Fuller
Since 1993, Fuller has been making brands Fuller—delivering strategic creativity that fuels growth and impact. Rooted in storytelling and powered by strategy, the independent agency works in close partnership with clients to amplify brands, engage audiences, and drive results.
With studios in Adelaide and Sydney and a team of over 30 specialists, Fuller offers expertise across strategy, branding, creative, design, advertising, public relations, web development, digital marketing, and content. The agency has left its mark across tourism, sport, construction, education, defence, community services, and aged care.
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