SINGAPORE – IPG Mediabrands has appointed strategist Kumar Kanagasabapathy as its new Chief Strategy Officer for Asia Pacific, reinforcing its commitment to innovation and growth in the region’s dynamic media landscape.
Bringing over two decades of experience across major global brands, Kanagasabapathy is a visionary leader known for his ability to merge data-driven insights with creative ingenuity. Before stepping into this role, he served as Global Chief Strategy Officer at Rufus, an IPG Mediabrands agency, where he played an instrumental role in shaping Amazon’s global strategy framework. His strategic acumen has powered success for Amazon, adidas, Target, NBCUniversal, and Disney, among others.
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“Kumar’s exceptional strategic expertise and proven track record of success make him the ideal leader to drive our strategic vision forward in the APAC region,” said Leigh Terry, CEO, IPG Mediabrands APAC. “His deep understanding of the evolving media landscape, coupled with his ability to inspire and empower teams, will be invaluable as we navigate the complexities of the dynamic Asia-Pacific markets.”
“I am thrilled to join the IPG Mediabrands APAC team and contribute to the agency’s continued growth and success in this region,” added Kanagasabapathy. “I’m passionate about partnering with clients to craft innovative, results-driven solutions. I believe that the future of media lies in challenging long-held fundamentals, embracing bold experimentation, and forging deeper, more meaningful connections between brands and consumers. Nowhere is this transformation more dynamic than in APAC, and I’m excited to be part of this journey.”
Kanagasabapathy is a committed advocate for the future of the media industry, mentoring the next generation of diverse talent, and having served as a juror for prestigious awards such as Festival of Media, Jay Chiat, and Adweek.
Kanagasabapathy will be based in the IPG Mediabrands APAC RHQ in Singapore, reporting to Leigh Terry, CEO of IPG Mediabrands APAC. His appointment is effective immediately.
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