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Ace Saatchi & Saatchi, Prodigious young creatives clinch gold and silver at...
MANILA, PHILIPPINES – The Astbury in Poblacion, Makati, buzzed with creativity and confidence last March 6, 2025 as young creatives gathered at adobo Magazine‘s hub to award the winners of the adobo...
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2025 THU Career Camp partners with CECP, adobo Magazine to boost Filipino...
MANILA, PHILIPPINES – This 2025, Trojan Horse Was A Unicorn (THU) is partnering with the Creative Economy Council of the Philippines (CECP) and adobo Magazine to bring Filipino talent to the global...
View ArticleADFEST 2025: The tool and the cosmos reimagining advertising’s powers
PATTAYA, THAILAND – If there are two phenomena that stand out in the creative industry’s whirlwind of change in the last few years, they would be AI and gaming – AI, the tool that enables creativity to...
View ArticleAsia’s No. 1 independent agency GIGIL is Campaign Brief Asia’s back-to-back...
MANILA, PHILIPPINES – Unless you have been living under a rock, you have definitely seen one or two of their out-of-the-box advertisements. Spun from the artistic minds of GIGIL, these bold yet...
View ArticleMcDonalds Australia, DDB Sydney serve up ode to sports in new campaign
SYDNEY, AUSTRALIA — As the heartbeat of Australia’s sporting culture kicks back into gear with the return of the Australian Football League (AFL) and National Rugby League (NRL) seasons, McDonald’s...
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She delivers: How Lalamove and Common Room are moving the dreams of Pinay...
MANILA, PHILIPPINES — Multitasking. Masterminding. Moving forward. For many Filipina entrepreneurs, these aren’t just buzzwords, they’re daily realities. From managing operations and marketing to...
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TikTok launches tools to enhance digital well-being for teens and families
MANILA, PHILIPPINES — TikTok, the world’s go-to platform for short-form video creativity, is turning the volume up on safety and digital wellness. With a fresh rollout of four new features, the...
View ArticlePHD India wins Integrated Media Mandate for Bondbazaar, ushering in a new era...
MUMBAI, INDIA — In a strategic win that underscores its prowess in shaping brands through intelligent media innovation, PHD India, a part of the Omnicom Media Group, has been named Agency on Record for...
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Accelerating action: How TeamAsia is taking bold steps toward gender equality
MANILA, PHILIPPINES — This year’s International Women’s Day (IWD) 2025 comes with a rallying cry that’s impossible to ignore: Accelerate Action. It’s a reminder that while we’ve come a long way, full...
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Vienna sends Strauss to space in a cosmic love letter to music powered by...
VIENNA, AUSTRIA — To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The Waltz into Space mission will send Strauss’s masterpiece The...
View ArticleSMAC and AirAsia rewards take customer experience to new heights with dynamic...
PASAY CITY, PHILIPPINES — SMAC, the loyalty program of retail giant SM, has just inked a strategic partnership with AirAsia rewards, promising an exciting fusion of shopping and travel perks that...
View ArticleADFEST 2025: ADFEST & Dentsu make 34 Young Lotus creatives the one to watch
PATTAYA, THAILAND – ADFEST will further the aspirations of 34 ambitious young creatives at this year’s Young Lotus workshop, hosted by Dentsu under the theme, The Collision of Creativity, Creativity++....
View ArticleADFEST 2025: Shortlist presents LIVE, the work you wish you’d done
PATTAYA, THAILAND – ADFEST’s INNOVA Lotus awards the region’s most innovative works that dare to push the boundaries of creativity into unchartered territory. It’s the award that spotlights...
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ACCIONA and Draft Surf launch world’s first surfboard made from recycled wind...
MELBOURNE, AUSTRALIA – ACCIONA and DDB Melbourne have launched the first product from ‘Turbine Made’, a groundbreaking initiative that transforms retired turbine blades into new materials and products,...
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Silverlens Manila presents Reflections, in situ and Membranes
MANILA, PHILIPPINES — This March, Silverlens Manila presents a powerful pairing of exhibitions that delve deep into materiality, memory, and the intricate ties that bind us to place, history, and...
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AI as a creative catalyst: Samsung study reveals Filipinos embracing tech...
MANILA, PHILIPPINES — A recent consumer and market insights study by Samsung Electronics reveals that a majority of Filipinos believe AI fuels both creativity and efficiency, especially in...
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The Irony of Digital Armies: When troll farms and grassroots mobilization...
MANILA, PHILIPPINES – In today’s digital battlefield, it is no secret that information is power. Whether it comes in the form of “troll farms” that disseminate disinformation or carefully rebranded...
View ArticleHäagen-Dazs honors five inspiring changemakers in celebration of...
NEW YORK, USA — In a powerful tribute to women shaping the future, Häagen-Dazs has unveiled the winners of The Rose Project, Class of 2024 a global initiative rooted in the legacy of the brand’s...
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2degrees and TBWA\NZ rally behind women in sport with the SupportHER Club
AUCKLAND, NEW ZEALAND — In a country known for producing sporting icons, New Zealand’s women and girls are still fighting an uphill battle for equality in sport. Despite the talent, passion, and...
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Filmmaker Hopi Allard signs with electriclime° on exclusive basis through...
SINGAPORE – electriclime° are delighted to welcome filmmaker Hopi Allard to an exclusive basis through the MENA and APAC regions.Hopi is a British director whose body of work seamlessly blends the...
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