MANILA, PHILIPPINES – What does success look like for the modern Filipina mom? For the madiskarte mompreneurs of today, it’s no longer a choice between growing a business and being present for family milestones. With the power of AI, they’re doing both.
At the heart of this quiet revolution is Gemini, Google’s powerful generative AI tool. Earlier this year, Madiskarte Moms PH (MMPH) brought a wave of digital empowerment to life through Gemini Academy, held at the Google Philippines HQ and backed by PLDT Home. The initiative launched during Women’s Month equipped over 200,000 community members with practical AI skills designed to help them juggle business growth, family time and everything in between.
1. Captions That Convert: AI-Driven Content Marketing
“AI helps me to write convincing captions on social media, which is important to convert views to sales since we don’t have a physical store yet,” says Lea Daras, who founded and runs Jathniel’s Specialty and The FloraCraft Project, a food business and a customized, dried flower business, respectively.
Xavier&Xandrei’s Melissa Moscoso agrees. “Using AI to write content about my sustainable and eco-friendly products has been a game-changer. With Gemini’s assistance, I can quickly generate engaging and relevant captions that resonate with my audience. It also enabled me to bring my ideas to life by creating images that perfectly capture my vision.”
2. Smarter Business Decisions with Data-Driven Insights
AI is not only for content creation, it can also be used to analyze business data and suggest innovative ways to expand your market, product offering, and teach you how to optimize operations. AI can help predict future trends based on past sales and customer behavior, which can help entrepreneurs keep a tight inventory and streamline operations. It can also quickly identify marketing strategies that engage your audience — when, where, and which platforms — that can convert views to sales. In short, AI processes your data and suggests actionable insights.
3. Schedule Like a CEO, Live Like a Mom
Remembering what actually needs to be done is key for keeping everything on track. BC Fragrance founder Bernadette Lim says, “Gemini has become my virtual partner, research assistant, marketing team, and creative writer. It helps me maximize my schedule: what takes me a long time to do, it does quickly, like writing descriptions for my scents or breaking down complex regulatory information. It has helped me move faster and smarter, maximizing my limited time at work since I’m also hands-on with my daughter, and it keeps me informed on what I need to do for the business and for my family .”
4. Meal Plans, Grocery Lists & Kitchen Miracles
For many mompreneurs, even deciding what’s for dinner can be a chore. Gemini takes stock of what’s in the fridge, recommends recipes, plans grocery lists and frees up mental space for more important things, like family bonding and business brainstorming.
“Balancing many responsibilities is a reality for mompreneurs. Google’s generative AI tools, such as Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally,” said Prep Palacios, Head of Industry at Google Philippines. i
Discover how AI can elevate your hustle. Try Google Gemini, and connect with fellow mompreneurs rewriting the rulebook at madiskartemoms.ph.
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