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PLDT Global’s TinBo Mother’s Day campaign resonates worldwide
MANILA, PHILIPPINES – In a stirring tribute to maternal love and the enduring spirit of overseas Filipino workers (OFWs), PLDT Global Corporation has captured the hearts of millions with its latest...
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UM names Lisa McMillan as Managing Director to lead government practice...
SYDNEY, AUSTRALIA – UM Australia has tapped seasoned media strategist Lisa McMillan as its new Managing Director, Government, a key appointment that signals the agency’s deepening commitment to public...
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Koto Sydney, Riot Games powers the next era of APAC esports with League of...
SYDNEY, AUSTRALIA — Brand and digital studio Koto Sydney has unveiled the identity for Riot Games’ League of Legends Championship Pacific (LCP), a new league that unifies APAC’s diverse esports...
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Metro Escalator Turned into Art Gallery: Finnish coffee brand put children’s...
HELSINKI, FINLAND – This year’s Mother’s Day campaign for Juhla Mokka coffee culminated in a unique art exhibition on a metro station escalator. The campaign, created by Finnish brand agency SEK, used...
View ArticleZeel and AlphaX reinvent reinvents rainwear chic in new film
MUMBAI, INDIA – In a cinematic twist that blends elegance and everyday drama, India’s #1 rainwear brand Zeel newest digital campaign breaks away from conventional rainy day storytelling.The film opens...
View ArticleStorytelling excellence takes center stage: Highlights from the 2025 New York...
NEW YORK, USA – In a celebration of global storytelling, the 2025 New York Festivals Storytellers Gala brought together the finest creators in television and film for an unforgettable virtual awards...
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Coca-Cola Philippines Expands PET Bottle Collection Program to Help...
MANILA, PHILIPPINES – Coca-Cola Philippines builds on its ongoing sustainability efforts with the expanded rollout of its ‘Tapon to Ipon’ PET bottle collection program, marking an important step...
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Cadbury celebrates iconic taste in new global campaign, starting with...
LONDON, UK – Cadbury doubles down on realness in its newest global campaign “It could only be… Cadbury Dairy Milk”. The chocolate brand invites the world to slow down and remember what true chocolate...
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D&AD announces 2025 Pencil winners; 3 Black Pencils awarded
LONDON, UK — The 2025 D&AD Awards Ceremony took place May 22, 2025 in London, where 3 Black Pencils — the highest accolade in the creative industry — were awarded amongst a total of 668...
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Cybersmile Foundation and adam&eveDDB reveals the lasting impact of online abuse
LONDON, UK – What if the internet’s cruelest words were etched on your face for life?That’s the haunting premise behind “Words Are Permanent”, a bold new campaign by The Cybersmile Foundation in...
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Toaster and Netflix bring the drama to UX design with global launch of new TV...
LONDON, UK – International creative agency Toaster has teamed up with Netflix to unveil the streaming giant’s redesigned TV experience and it’s getting a global rollout with its own premiere.Rather...
View ArticleGigil leads Philippines’ Pencil sweep at 2025 D&AD Awards: BBDO Guerrero,...
MANILA, PHILIPPINES – After judging 1,288 shortlisted works, the 2025 D&AD Awards jury have narrowed it down to 668 works which received the coveted Pencils. Out of Philippines’s six shortlisted...
View ArticleAsia shines at 2025 D&AD Awards with 127 Pencils; China claims 37
MANILA, PHILIPPINES – After days of rigorous deliberation by over 300 international judges across 44 juries, the 2025 D&AD Awards selected 668 Pencil-worthy entries from a total of 11,689...
View ArticleCreative excellence that lasts: The 2025 D&AD Black Pencil awardees
MANILA, PHILIPPINES – At the 2025 D&AD Awards, three campaigns received the highest honor of the night — the coveted Black Pencil. Considered the ultimate creative accolade, Black Pencils are...
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Wolfzhowl Global expands into Southeast Asia and Australia with new...
SINGAPORE – Thirteen years since it first began decoding brand behavior, Wolfzhowl Global is ready for its next chapter into Southeast Asia and Australia, anchored by strategic hires.Waheed Bidiwale is...
View ArticleFrom Views to Venue: How Chowking stir-fried success on Google and YouTube
MANILA, PHILIPPINES – In today’s fast-casual dining industry, cutting through the noise to drive both brand love and business results is no easy feat. But Chowking, one of the Philippines’ most...
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How AI is powering the rise of Mompreneurs
MANILA, PHILIPPINES – What does success look like for the modern Filipina mom? For the madiskarte mompreneurs of today, it’s no longer a choice between growing a business and being present for family...
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When Schweppes meets Blinkit: A house party gets a Jazzy B upgrade
NEW DELHI, INDIA – Schweppes is combining it’s premium mixer with a legendary Punjabi pop star and a lightning fast commerce app into guaranteed fun. In collaboration with Blinkit, Schweppes will be...
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Renault returns to the court with Roland-Garro inspired Renault 5
PARIS, FRANCE – For the 2025 Roland-Garros tournament, Renault steps up its game with the launch of a limited edition Renault 5 – a sleek, electric ode to tennis and French flair. This marks the first...
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What it takes to win at the APAC Stevie Awards, according to 6 Jury Heads
SEOUL, SOUTH KOREA – Behind every achievement recognized at the 2025 Asia-Pacific Stevie Awards is a meticulous process of documentation, data, and deliberation. But perhaps more crucially, there is...
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