NEW DELHI, INDIA – Schweppes is combining it’s premium mixer with a legendary Punjabi pop star and a lightning fast commerce app into guaranteed fun. In collaboration with Blinkit, Schweppes will be available on demand via Blinkit’s 10 minute delivery, making it easier than ever to turn last-minute plans into well mixed moments
The campaign film, done by up by Talented and shot by Nitin Menon of First December Films, opens on a room stuck in conversational purgatory. Jazzy B croons a lounge riff of his 2000s anthem “Jinne Mera Dil Luteya,” and the vibe is as flat as yesterday’s soda. Then Blinkit’s 10-minute delivery drops off a case of Schweppes. The track flips, the bass pounds, and the real Jazzy B storms the stage in full desi swagger. Party saved.
Ankita Mahna, Senior Director, Marketing-Emerging Categories at The Coca-Cola Company, said, “Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign is built around. By partnering with Blinkit, we’re making Schweppes just 10 minutes away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our consumers remix their own social scenes, with spontaneity, swagger, and surprise.”
“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul.” said Aarushi Periwal and Sanket Audhi, Founder Members and Creatives at Talented.
The film leads a high-voltage 360-degree rollout across digital, social, and commerce-first platforms, reaching the Indian consumers through multiple touchpoints.
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